Bill Wise and Zvika Netter have spent decades building the invisible machinery that powers modern advertising — and now, with Mediaocean and Innovid under one roof, they’re creating a rare alternative to the industry’s increasingly closed ecosystems. In this candid conversation, the two architects of modern ad tech unpack the collapse of the traditional marketing funnel, the AI revolution reshaping media and creativity, and how they’re positioning advertisers to reclaim greater control, transparency, and independence in a market increasingly dominated by big tech.

<p>Bill Wise and Zvika Netter have spent decades building the invisible machinery that powers modern advertising &mdash; and now, with Mediaocean and Innovid under one roof, they&rsquo;re creating a rare alternative to the industry&rsquo;s increasingly closed ecosystems. In this candid conversation, the two architects of modern ad tech unpack the collapse of the traditional marketing funnel, the AI revolution reshaping media and creativity, and how they&rsquo;re positioning advertisers to reclaim greater control, transparency, and independence in a market increasingly dominated by big tech.</p>

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”

<p>Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It&rsquo;s &ldquo;all good.&rdquo;</p>

Good Company with Michael Kassan

Mind the Rails: Bill Wise and Zvika Netter on Reclaiming Control and Transparency in Modern Advertising

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/21e95b6e-7161-4ad9-88fc-b450006e0b90/transcript