Serge Matta, President of Global Ad Sales at LG Ad Solutions, is turning the TV from a passive box in the corner into the most valuable real estate in media - an interactive command center where content, data, and commerce meet in real time. In this episode, he joins Michael Kassan to talk candidly about making connected TV accountable to real business results, why independent measurement and true partnerships matter, how smarter TV operating systems could reshape how we shop and watch, and the same grounded values that drive his philanthropy off-screen.

<p>Serge Matta, President of Global Ad Sales at LG Ad Solutions, is turning the TV from a passive box in the corner into the most valuable real estate in media - an interactive command center where content, data, and commerce meet in real time. In this episode, he joins Michael Kassan to talk candidly about making connected TV accountable to real business results, why independent measurement and true partnerships matter, how smarter TV operating systems could reshape how we shop and watch, and the same grounded values that drive his philanthropy off-screen.</p>

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”

<p>Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It&rsquo;s &ldquo;all good.&rdquo;</p>

Good Company with Michael Kassan

Main Screen Energy: Serge Matta, President of Global Ad Sales, LG Ad Solutions on Turning Smart TVs into Command Centers

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/2b98d73d-03b3-4f58-afe5-b4030061d2c1/transcript