Good Company with Michael KassanLucas Herscovici: “Whatever the consumer needs – for that pizza occasion, for that watching football occasion – we need to fulfill that for our consumers.”
Good Company with Michael Kassan
Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigati…64 clip(s)
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Instant gratification is a concept that Lucas Herscovici is well acquainted with. And the demand for it in the beverage space is higher than ever. We talk to AB InBev’s Global Chief Direct to Consumer Officer on how he’s transforming the way beer enthusiasts buy their beloved brew, making it as easy to order online as pizza at supermarket prices. Plus, he shares how the storied brand is leveraging DTC products to disrupt the market, captivate audiences and create memorable brand experiences.
