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Linda Ong and Sarah Unger are on a mission to help brands become “insiders” to subcultures and audiences—and according to them, it all starts with empathy and meeting people halfway. We chat with the co-founders of cultural insights and strategy venture CULTIQUE on everything from the elusive goal of understanding Gen Z to purpose “BS detectors” to where the metaverse can really shine when it comes to fandom.

<p>Linda Ong and Sarah Unger are on a mission to help brands become “insiders” to subcultures and audiences—and according to them, it all starts with empathy and meeting people halfway. We chat with the co-founders of cultural insights and strategy venture CULTIQUE on everything from the elusive goal of understanding Gen Z to purpose “BS detectors” to where the metaverse can really shine when it comes to fandom.</p>

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”

<p>Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It&rsquo;s &ldquo;all good.&rdquo;</p>

Good Company with Michael Kassan

Linda Ong and Sarah Unger: “There’re all kinds of indexes that marketers and organizations use to gauge their relevance with customers—and culture is the ultimate litmus test.”

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/828e2b37-5d97-447e-b6cd-af2700fe7251/transcript