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Linda Ong and Sarah Unger are on a mission to help brands become “insiders” to subcultures and audiences—and according to them, it all starts with empathy and meeting people halfway. We chat with the co-founders of cultural insights and strategy venture CULTIQUE on everything from the elusive goal of understanding Gen Z to purpose “BS detectors” to where the metaverse can really shine when it comes to fandom.

Linda Ong and Sarah Unger are on a mission to help brands become “insiders” to subcultures and audiences—and according to them, it all starts with empathy and meeting people halfway. We chat with the co-founders of cultural insights and strategy venture CULTIQUE on everything from the elusive goal of understanding Gen Z to purpose “BS detectors” to where the metaverse can really shine when it comes to fandom.

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It&rsquo;s &ldquo;all good.&rdquo;

Good Company with Michael Kassan

Linda Ong and Sarah Unger: “There’re all kinds of indexes that marketers and organizations use to gauge their relevance with customers—and culture is the ultimate litmus test.”

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/828e2b37-5d97-447e-b6cd-af2700fe7251/transcript

Serge Matta, President of Global Ad Sales at LG Ad Solutions, is turning the TV from a passive box in the corner into the most valuable real estate in media - an interactive command center where content, data, and commerce meet in real time. In this episode, he joins Michael Kassan to talk candidly about making connected TV accountable to real business results, why independent measurement and true partnerships matter, how smarter TV operating systems could reshape how we shop and watch, and the same grounded values that drive his philanthropy off-screen.

Serge Matta, President of Global Ad Sales at LG Ad Solutions, is turning the TV from a passive box in the corner into the most valuable real estate in media - an interactive command center where content, data, and commerce meet in real time. In this episode, he joins Michael Kassan to talk candidly about making connected TV accountable to real business results, why independent measurement and true partnerships matter, how smarter TV operating systems could reshape how we shop and watch, and the same grounded values that drive his philanthropy off-screen.

Main Screen Energy: Serge Matta, President of Global Ad Sales, LG Ad Solutions on Turning Smart TVs into Command Centers

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/2b98d73d-03b3-4f58-afe5-b4030061d2c1/transcript

Childhood friends turned Cognitiv co-founders, Jeremy Fain and Dr. Aaron Andalman, went from zebrafish brains and ad-tech trenches to rewiring how brands predict human behavior in an AI-saturated marketplace. Together, they draw a sharp line between predictive and generative AI, show what first-party data can really do, and demystify context and “agents” so marketers can push performance further without losing the plot ... or their customers’ trust.

Childhood friends turned Cognitiv co-founders, Jeremy Fain and Dr. Aaron Andalman, went from zebrafish brains and ad-tech trenches to rewiring how brands predict human behavior in an AI-saturated marketplace. Together, they draw a sharp line between predictive and generative AI, show what first-party data can really do, and demystify context and &ldquo;agents&rdquo; so marketers can push performance further without losing the plot ... or their customers&rsquo; trust.

Neural Ties: Jeremy Fain and Dr. Aaron Andalman on Building Cognitiv and the Science of Predicting Consumer Behavior

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/600cf108-15ff-4970-a4df-b3f3016a7f7a/transcript

Lynnwood Bibbens isn’t chasing viewers; he’s owning the traveler. While most brands struggle to capture this high-intent audience, he built ReachTV around winning that moment. From “dreaming-only” sessions that reshaped the company to rewiring the travel ecosystem with live sports, precision data, and relentless service, he lays out his entrepreneur’s code: bet on what others ignore, turn relationships into resilience when everything’s on the line, and stay fiercely disciplined about what matters.

Lynnwood Bibbens isn&rsquo;t chasing viewers; he&rsquo;s owning the traveler. While most brands struggle to capture this high-intent audience, he built ReachTV around winning that moment. From &ldquo;dreaming-only&rdquo; sessions that reshaped the company to rewiring the travel ecosystem with live sports, precision data, and relentless service, he lays out his entrepreneur&rsquo;s code: bet on what others ignore, turn relationships into resilience when everything&rsquo;s on the line, and stay fiercely disciplined about what matters.

En Route with Lynnwood Bibbens, Chairman & CEO, ReachTV

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/14ce7e2f-46c7-4abc-8702-b3e70087ea98/transcript

Linda Ong and Sarah Unger: “There’re all kinds of indexes that marketers and organizations use to gauge their relevance with customers—and culture is the ultimate litmus test.”

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