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The digital media landscape is ripe for disruption by diversification – and Kristi Argyilan is betting big on retail media networks to fill the void. We sit down with the Albertsons vice president of retail media to discuss why retailers sit in a unique position to understand their customers and provide high quality data; how the medium has evolved since the early days of in-store marketing; and how marketers and agencies are capitalizing on the benefits and working to understand the nascent space. She also touches on how retailers are managing the current challenge of delicately balancing inventory, pricing and promotion.

<p>The digital media landscape is ripe for disruption by diversification &ndash; and Kristi Argyilan is betting big on retail media networks to fill the void. We sit down with the Albertsons vice president of retail media to discuss why retailers sit in a unique position to understand their customers and provide high quality data; how the medium has evolved since the early days of in-store marketing; and how marketers and agencies are capitalizing on the benefits and working to understand the nascent space. She also touches on how retailers are managing the current challenge of delicately balancing inventory, pricing and promotion.</p>

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan, CEO of MediaLink, a UTA Company, in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”

<p>Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan, CEO of MediaLink, a UTA Company, in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”</p>

Good Company with Michael Kassan

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join MediaLink Chairman and CEO Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”

Kristi Argyilan: “There is so much room for higher quality competition, and I think retail is driving right into that opening.”

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/7dc8d8d0-3694-485b-bc30-ae8a011efe05/transcript

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