Welcome to a new series, C-Inside, where we take you inside the C-suite spanning the marketing and media landscape one segment at a time. Volume one focuses on reimagining the modern agency holding company in the 2020s. The top few holding companies collectively move a massive percentage of the flow of ad dollars through the $530 billion global ad market; and new entrants, fast-moving tech and changing consumer habits are forcing them to innovate at every turn. Hear the stories of how their leaders are keeping the engines of advertising humming during rapid change.




First up is Publicis Groupe CEO Arthur Sadoun, who opens up about how its proprietary technology platform, Marcel, is changing the way 80,000 global employees work; the importance of building accountability into diversity & inclusion initiatives; and why CMOs must focus on personalization at scale.




 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Welcome to a new series, C-Inside, where we take you inside the C-suite spanning the marketing and media landscape one segment at a time. Volume one focuses on reimagining the modern agency holding company in the 2020s. The top few holding companies collectively move a massive percentage of the flow of ad dollars through the $530 billion global ad market; and new entrants, fast-moving tech and changing consumer habits are forcing them to innovate at every turn. Hear the stories of how their leaders are keeping the engines of advertising humming during rapid change. First up is Publicis Groupe CEO Arthur Sadoun, who opens up about how its proprietary technology platform, Marcel, is changing the way 80,000 global employees work; the importance of building accountability into diversity &amp; inclusion initiatives; and why CMOs must focus on personalization at scale. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It&rsquo;s &ldquo;all good.&rdquo;

Good Company with Michael Kassan

C-Inside Series: Holding Company Titans

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/b9147593-cbd4-43f0-9034-ae2d01771f5b/transcript

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