This week on C-Inside: Holding Company Titans, we talk to WPP CEO Mark Read, who’s hitting his two-year milestone at the helm of the world’s largest advertising holding company. Mark fills us in on how he’s evolved the organization to fit what modern marketers want, from creativity to technology to simplicity; and why companies need to demonstrate purpose first through action before they can talk about it in an ad campaign. He also muses on the future of work and why he’ll still be traveling when the pandemic ends. 

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

This week on C-Inside: Holding Company Titans, we talk to WPP CEO Mark Read, who’s hitting his two-year milestone at the helm of the world’s largest advertising holding company. Mark fills us in on how he’s evolved the organization to fit what modern marketers want, from creativity to technology to simplicity; and why companies need to demonstrate purpose first through action before they can talk about it in an ad campaign. He also muses on the future of work and why he’ll still be traveling when the pandemic ends.  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It&rsquo;s &ldquo;all good.&rdquo;

Good Company with Michael Kassan

C-Inside Series: Holding Company Titans with WPP’s Mark Read

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/1943d160-b04e-4c68-a083-ae2d017642ba/transcript