For a “relationship person” like Horizon Media President, CEO & Founder Bill Koenigsberg, the pandemic’s drastic impact on the natural daily rhythms of business felt especially painful. But Koenigsberg did not let limitations prevent him from keeping the culture of his 2,700-person organization – and the familial style of his dealings with clients – intact. In this episode, he gets to the heart of why the concept of “business is personal” has never rung truer. Plus, he discusses adapting to an e-Commerce-centric world and gives his predictions on the future of the Upfronts.