To Allison Statter, authenticity isn’t a buzzword – it’s a lifestyle and a raison d’être for her business. We sit down with the co-founder and CEO of creative marketing and communications agency Blended Strategy Group to talk about how she went from spending 17 years in traditional talent management for stars like Christina Aguilera and Jennifer Lopez to building a business from scratch that would fill the wide gap between the modern needs of brands and talent. She also discusses her predictions for the future of influencer marketing, collaborating with best friend Kim Kardashian, and why women should take a chance on the burgeoning cannabis market. 

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

To Allison Statter, authenticity isn’t a buzzword – it’s a lifestyle and a raison d’être for her business. We sit down with the co-founder and CEO of creative marketing and communications agency Blended Strategy Group to talk about how she went from spending 17 years in traditional talent management for stars like Christina Aguilera and Jennifer Lopez to building a business from scratch that would fill the wide gap between the modern needs of brands and talent. She also discusses her predictions for the future of influencer marketing, collaborating with best friend Kim Kardashian, and why women should take a chance on the burgeoning cannabis market.  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It&rsquo;s &ldquo;all good.&rdquo;

Good Company with Michael Kassan

Allison Statter: “People throw around the word authentic all the time, but there's a reason for it.”

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/97e794a4-632d-4c62-978b-ae2d01743f48/transcript