As Chief Marketing Officer of Deloitte Digital, Alicia Hatch is on a mission to reorient the CMO role as the central point of leadership for customer-focused businesses. Tune in to hear how she feels CMOs can best leverage their superpowers, particularly when it comes to purpose and the sustainability of companies, as well as collecting “emotional data sets” to better connect with people.




Note: Interview recorded before March 2019.

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

As Chief Marketing Officer of Deloitte Digital, Alicia Hatch is on a mission to reorient the CMO role as the central point of leadership for customer-focused businesses. Tune in to hear how she feels CMOs can best leverage their superpowers, particularly when it comes to purpose and the sustainability of companies, as well as collecting “emotional data sets” to better connect with people. Note: Interview recorded before March 2019. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”

Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It&rsquo;s &ldquo;all good.&rdquo;

Good Company with Michael Kassan

Alicia Hatch: “A sustainable business is not just a green business. A sustainable business is one that is symbiotic with the world around it.”

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/0adc199c-f8b2-4854-8a8e-ae2d01779709/transcript