Welcome to Season Three of Goals Do Come True.

In this episode, I’m joined by Al Tepper, Founder of TepFu. Al has over 25 years of strategic and operational marketing leadership experience.

In this candid conversation, he breaks down the building blocks of an effective marketing campaign, how entrepreneurs can approach their business goals from a better perspective, and the two reasons your marketing strategy might not be working.

________________________________________________________________________



Al can be found here:



LinkedIn: https://www.linkedin.com/in/altepper/



Find out your marketing score: https://www.marketingmasteryscore.com/

________________________________________________________________________



Doug Bennett can be found here:



Website: http://dougbennett.co.uk/



Email: doug@dougbennett.co.uk



LinkedIn: https://www.linkedin.com/in/financialdoug/



Twitter: https://twitter.com/FinancialDoug



Facebook Wealth Tribe: https://join.dougbennett.co.uk/



Download Your "Ten-Step Guide To Financial Freedom" Here:

https://bit.ly/Struggle-Success



BOOKS:

Goals Do Come True is now live and available to buy on Amazon: https://amzn.to/3phcy6Z

Think Simple, Win Big is now live and available to buy on Amazon: https://www.amazon.co.uk/Think-Simple-Win-Big-Business/



Enjoy, and come back for the latest podcast each Wednesday. Thank you for listening.

Welcome to Season Three of Goals Do Come True. In this episode, I’m joined by <a href='https://www.linkedin.com/in/altepper/'>Al Tepper</a>, Founder of <a href='https://www.linkedin.com/company/tepfu/'>TepFu</a>. Al has over 25 years of strategic and operational marketing leadership experience. In this candid conversation, he breaks down the building blocks of an effective marketing campaign, how entrepreneurs can approach their business goals from a better perspective, and the two reasons your marketing strategy might not be working.________________________________________________________________________ Al can be found here: LinkedIn: <a href='https://www.linkedin.com/in/altepper/'>https://www.linkedin.com/in/altepper/</a> Find out your marketing score: <a href='https://www.marketingmasteryscore.com/'>https://www.marketingmasteryscore.com/</a>________________________________________________________________________ Doug Bennett can be found here: Website: <a href='http://dougbennett.co.uk/'>http://dougbennett.co.uk/</a> Email: <a href='mailto:doug@dougbennett.co.uk'>doug@dougbennett.co.uk</a> LinkedIn: <a href='https://www.linkedin.com/in/financialdoug/'>https://www.linkedin.com/in/financialdoug/</a> Twitter: <a href='https://twitter.com/FinancialDoug'>https://twitter.com/FinancialDoug</a> Facebook Wealth Tribe: <a href='https://join.dougbennett.co.uk/'>https://join.dougbennett.co.uk/</a> Download Your &quot;Ten-Step Guide To Financial Freedom&quot; Here:<a href='https://bit.ly/Struggle-Success'>https://bit.ly/Struggle-Success</a> BOOKS:Goals Do Come True is now live and available to buy on Amazon: <a href='https://amzn.to/3phcy6Z'>https://amzn.to/3phcy6Z</a>Think Simple, Win Big is now live and available to buy on Amazon: <a href='https://www.amazon.co.uk/Think-Simple-Win-Big-Business/'>https://www.amazon.co.uk/Think-Simple-Win-Big-Business/</a> Enjoy, and come back for the latest podcast each Wednesday. Thank you for listening.

Welcome to Goals Do Come True with Doug Bennett, bestselling author, lifestyle financial planner, and international speaker.

Each week, Doug will share insights with you from inspiring guests who have already achieved their work-optional dreams. You’ll get a ringside seat into real stories of people who have overcome bankruptcy, built and sold successful businesses, and are now living life on their own terms WITHOUT ever worrying about their finances.

By the end of this journey, you’ll be one step closer to unlocking The Work Optional Lifestyle Financial Plan® – a toolkit of all the unique systems and processes you need to craft a lifestyle where work is truly optional.



So, if you’re ready to embrace financial freedom, retire early, and do it without constantly pinching pennies, stay tuned for exciting new episodes released every Wednesday.

Welcome to Goals Do Come True with Doug Bennett, bestselling author, lifestyle financial planner, and international speaker.
Each week, Doug will share insights with you from inspiring guests who have already achieved their work-optional dreams. You’ll get a ringside seat into real stories of people who have overcome bankruptcy, built and sold successful businesses, and are now living life on their own terms WITHOUT ever worrying about their finances.
By the end of this journey, you’ll be one step closer to unlocking The Work Optional Lifestyle Financial Plan® – a toolkit of all the unique systems and processes you need to craft a lifestyle where work is truly optional. 
So, if you’re ready to embrace financial freedom, retire early, and do it without constantly pinching pennies, stay tuned for exciting new episodes released every Wednesday.

Goals DO Come True with Doug Bennett

S3E5: The Entrepreneur's Guide to Building a Powerful Marketing Strategy with Al Tepper

This episode is a special Christmas message from Doug for his listeners all the way from Tunisia. Doug wants to take this opportunity to thank his listeners, his fellow goal setters, for all of your support this year and talks about past, present and future goals. Doug also reflects on the best from his podcast guests this year, sharing practical steps and tips for your goal setting in 2025.

KEY TAKEAWAYS
Doug stepped out of his comfort zone this year and embraced a nomadic lifestyle.
This year Goals Do Come True ranked in the top 5% of podcasts globally.
Every goal comes with it’s lessons, for Doug this was about embracing change and becoming more adaptable.
Pause and reflect on your year, think about the goals you have set this past year.
2025 is a blank slate and remind yourself that goals don’t have to be big to be impactful or meaningful.

BEST MOMENTS

"It’s that truly magical time of year, the season of joy, reflection and togetherness”

“Even the boldest goals can become reality with the right plan and mindset” 

“I want you to pause and reflect on your year”

“Sometimes the smallest actions lead to the biggest transformations”

VALUABLE RESOURCES

Website: http://dougbennett.co.uk/

Email: doug@dougbennett.co.uk

LinkedIn: https://www.linkedin.com/in/financialdoug/

Twitter: https://twitter.com/FinancialDoug

Facebook Wealth Tribe: https://join.dougbennett.co.uk/

Download Your "Ten-Step Guide To Financial Freedom" Here:

https://bit.ly/Struggle-Success

BOOKS:

Goals Do Come True is now live and available to buy on Amazon: https://amzn.to/3phcy6Z

Think Simple, Win Big is now live and available to buy on Amazon: https://www.amazon.co.uk/Think-Simple-Win-Big-Business/

Enjoy, and come back for the latest podcast each Wednesday. Thank you for listening.

This episode is a special Christmas message from Doug for his listeners all the way from Tunisia. Doug wants to take this opportunity to thank his listeners, his fellow goal setters, for all of your support this year and talks about past, present and future goals. Doug also reflects on the best from his podcast guests this year, sharing practical steps and tips for your goal setting in 2025.
KEY TAKEAWAYS
<ul>
<li>Doug stepped out of his comfort zone this year and embraced a nomadic lifestyle.</li>
<li>This year Goals Do Come True ranked in the top 5% of podcasts globally.</li>
<li>Every goal comes with it&rsquo;s lessons, for Doug this was about embracing change and becoming more adaptable.</li>
<li>Pause and reflect on your year, think about the goals you have set this past year.</li>
<li>2025 is a blank slate and remind yourself that goals don&rsquo;t have to be big to be impactful or meaningful.</li>
</ul>
BEST MOMENTS
"It&rsquo;s that truly magical time of year, the season of joy, reflection and togetherness&rdquo;
&ldquo;Even the boldest goals can become reality with the right plan and mindset&rdquo; 
&ldquo;I want you to pause and reflect on your year&rdquo;
&ldquo;Sometimes the smallest actions lead to the biggest transformations&rdquo;
VALUABLE RESOURCES
Website:&nbsp;<a href="http://dougbennett.co.uk/">http://dougbennett.co.uk/</a>
Email:&nbsp;<a href="mailto:doug@dougbennett.co.uk">doug@dougbennett.co.uk</a>
LinkedIn:&nbsp;<a href="https://www.linkedin.com/in/financialdoug/">https://www.linkedin.com/in/financialdoug/</a>
Twitter:&nbsp;<a href="https://twitter.com/FinancialDoug">https://twitter.com/FinancialDoug</a>
Facebook Wealth Tribe:&nbsp;<a href="https://join.dougbennett.co.uk/">https://join.dougbennett.co.uk/</a>
Download Your "Ten-Step Guide To Financial Freedom" Here:
<a href="https://bit.ly/Struggle-Success">https://bit.ly/Struggle-Success</a>
BOOKS:
Goals Do Come True&nbsp;is now live and available to buy on Amazon:&nbsp;<a href="https://amzn.to/3phcy6Z">https://amzn.to/3phcy6Z</a>
Think Simple, Win Big&nbsp;is now live and available to buy on Amazon:&nbsp;<a href="https://www.amazon.co.uk/Think-Simple-Win-Big-Business/">https://www.amazon.co.uk/Think-Simple-Win-Big-Business/</a>
Enjoy, and come back for the latest podcast each Wednesday. Thank you for listening.

A Christmas Podcast Message from Doug Bennett 

Doug speaks to business coach Debby Canarini, who shares how to overcome procrastination and build self-esteem. With 25 years of coaching experience, Debby opens up about her journey from a shy, dyslexic girl to a successful entrepreneur. She gives proven techniques for facing fears, breaking through perfectionism, and achieving goals. Both Doug and Debby also commit to holding each other accountable for creating online courses, demonstrating that goals truly do come true when you take action!

KEY TAKEAWAYS
Procrastination stems from your brain's protective instincts, especially when setting goals that feel far from your current identity. Understanding this psychological aspect is crucial for overcoming self-imposed limitations.
Mirror work is a powerful tool for building self-esteem and combating procrastination. This involves looking at yourself while speaking positive affirmations and addressing fears, it can help reprogram negative thought patterns.
Annual self-reflection is vital for tracking progress, including measuring aspects like health markers, financial growth, emotional healing, and continuous learning achievements.
Everyone has valuable experience to share, regardless of formal certifications. Your journey and knowledge can benefit others who want to reach where you are, even if it seems basic to you.
Celebration of wins, both big and small, is so important for building momentum and reinforcing positive behaviours in the brain, leading to more successes.
Labels and perfectionism can hinder progress, understanding that there's no such thing as perfect and removing good/bad labels helps maintain forward momentum.
The three fundamental childhood needs - nurturing, protection, and guidance - significantly impact adult behaviour patterns, including procrastination and self-esteem issues.
Personal investment in coaching and self-development can accelerate success, potentially turning three years of growth into six months of progress.

BEST MOMENTS

"I've had the privilege of working with some amazing business coaches and emotional coaches and energy healing coaches. I believe in coaching and I believe in personal development and I feel that as long as you're breathing, it's never ever too late." 

"If you label this is a good thing or this is a bad thing, maybe you were raised that way. I know I was, everything was either good or bad. And so the truth is, we really don't know if it's good or bad until we get on the other side of it." 

"When you invest in yourself, you're telling yourself, I believe in you. I see the value in you. You can do this. You will go far." 

"You have to share what you know, because there's somebody out there that thinks you're a rockstar and they want what you have." 

"The more you celebrate your wins, the more wins you have." 

ABOUT THE GUEST

Debby Canarini is a dynamic business transformation coach and motivational speaker, celebrated for driving small business owners and entrepreneurs to exceptional growth and freedom.

With a belief that mindset is the cornerstone of success, Debby combines personal growth, psychology, business management, and energy medicine into her coaching.

Her 25+ years of experience have evolved from health and life coaching to impactful business coaching, making her a highly sought-after keynote speaker. 

https://debbycanarini.com/

http://linkedin.com/in/debbycanarini

https://www.facebook.com/debbycanariniach/

debbycanarini.com

VALUABLE RESOURCES

Website: http://dougbennett.co.uk/

Email: doug@dougbennett.co.uk

LinkedIn: https://www.linkedin.com/in/financialdoug/

Twitter: https://twitter.com/FinancialDoug

Facebook Wealth Tribe: https://join.dougbennett.co.uk/

Download Your "Ten-Step Guide To Financial Freedom" Here:

https://bit.ly/Struggle-Success

BOOKS:

Goals Do Come True is now live and available to buy on Amazon: https://amzn.to/3phcy6Z

Think Simple, Win Big is now live and available to buy on Amazon: https://www.amazon.co.uk/Think-Simple-Win-Big-Business/

Enjoy, and come back for the latest podcast each Wednesday. Thank you for listening.

Doug speaks to business coach Debby Canarini, who shares how to overcome procrastination and build self-esteem. With 25 years of coaching experience, Debby opens up about her journey from a shy, dyslexic girl to a successful entrepreneur. She gives proven techniques for facing fears, breaking through perfectionism, and achieving goals. Both Doug and Debby also commit to holding each other accountable for creating online courses, demonstrating that goals truly do come true when you take action!
KEY TAKEAWAYS
<ul>
<li>Procrastination stems from your brain's protective instincts, especially when setting goals that feel far from your current identity. Understanding this psychological aspect is crucial for overcoming self-imposed limitations.</li>
<li>Mirror work is a powerful tool for building self-esteem and combating procrastination. This involves looking at yourself while speaking positive affirmations and addressing fears, it can help reprogram negative thought patterns.</li>
<li>Annual self-reflection is vital for tracking progress, including measuring aspects like health markers, financial growth, emotional healing, and continuous learning achievements.</li>
<li>Everyone has valuable experience to share, regardless of formal certifications. Your journey and knowledge can benefit others who want to reach where you are, even if it seems basic to you.</li>
<li>Celebration of wins, both big and small, is so important for building momentum and reinforcing positive behaviours in the brain, leading to more successes.</li>
<li>Labels and perfectionism can hinder progress, understanding that there's no such thing as perfect and removing good/bad labels helps maintain forward momentum.</li>
<li>The three fundamental childhood needs - nurturing, protection, and guidance - significantly impact adult behaviour patterns, including procrastination and self-esteem issues.</li>
<li>Personal investment in coaching and self-development can accelerate success, potentially turning three years of growth into six months of progress.</li>
</ul>
BEST MOMENTS
"I've had the privilege of working with some amazing business coaches and emotional coaches and energy healing coaches. I believe in coaching and I believe in personal development and I feel that as long as you're breathing, it's never ever too late." 
"If you label this is a good thing or this is a bad thing, maybe you were raised that way. I know I was, everything was either good or bad. And so the truth is, we really don't know if it's good or bad until we get on the other side of it." 
"When you invest in yourself, you're telling yourself, I believe in you. I see the value in you. You can do this. You will go far." 
"You have to share what you know, because there's somebody out there that thinks you're a rockstar and they want what you have." 
"The more you celebrate your wins, the more wins you have." 
ABOUT THE GUEST
Debby Canarini is a dynamic business transformation coach and motivational speaker, celebrated for driving small business owners and entrepreneurs to exceptional growth and freedom.
With a belief that mindset is the cornerstone of success, Debby combines personal growth, psychology, business management, and energy medicine into her coaching.
Her 25+ years of experience have evolved from health and life coaching to impactful business coaching, making her a highly sought-after keynote speaker.&nbsp;
<a href="https://debbycanarini.com/">https://debbycanarini.com/</a>
<a href="http://linkedin.com/in/debbycanarini">http://linkedin.com/in/debbycanarini</a>
<a href="https://www.facebook.com/debbycanariniach/">https://www.facebook.com/debbycanariniach/</a>
<a href="http://debbycanarini.com/">debbycanarini.com</a>
VALUABLE RESOURCES
Website:&nbsp;<a href="http://dougbennett.co.uk/">http://dougbennett.co.uk/</a>
Email:&nbsp;<a href="mailto:doug@dougbennett.co.uk">doug@dougbennett.co.uk</a>
LinkedIn:&nbsp;<a href="https://www.linkedin.com/in/financialdoug/">https://www.linkedin.com/in/financialdoug/</a>
Twitter:&nbsp;<a href="https://twitter.com/FinancialDoug">https://twitter.com/FinancialDoug</a>
Facebook Wealth Tribe:&nbsp;<a href="https://join.dougbennett.co.uk/">https://join.dougbennett.co.uk/</a>
Download Your "Ten-Step Guide To Financial Freedom" Here:
<a href="https://bit.ly/Struggle-Success">https://bit.ly/Struggle-Success</a>
BOOKS:
Goals Do Come True&nbsp;is now live and available to buy on Amazon:&nbsp;<a href="https://amzn.to/3phcy6Z">https://amzn.to/3phcy6Z</a>
Think Simple, Win Big&nbsp;is now live and available to buy on Amazon:&nbsp;<a href="https://www.amazon.co.uk/Think-Simple-Win-Big-Business/">https://www.amazon.co.uk/Think-Simple-Win-Big-Business/</a>
Enjoy, and come back for the latest podcast each Wednesday. Thank you for listening.

The Brain Science Behind Procrastination with Business Coach  Debby Canarini

Join Doug as he interviews Darcy Juarez, the behind-the-scenes force of major marketing campaigns and co-author of Dan Kennedy's latest book. With over 20 years of experience, Darcy breaks down complex marketing concepts into digestible, actionable steps. She reveals the secrets of effective direct marketing, sharing insights on automation, customer psychology, and building sustainable marketing systems.

KEY TAKEAWAYS
Darcy emphasises that marketing success relies on understanding three fundamental elements: identifying the right market, crafting the right message, and choosing the right media channels where your audience pays attention.
Darcy advocates for implementing just one marketing system per month, allowing businesses to build 12 effective systems over a year without becoming overwhelmed.
Through her decades of experience, she has observed that people respond more strongly to pain avoidance than pleasure seeking. This is a crucial insight she uses to shape marketing messages.
Marketing success can be broken down into a four-step process: getting the message delivered, opened, read, and responded to - teaching that failure at any step means overall failure.
Focus on principles rather than tactics; principles remain constant while tactics evolve with technology.
Through her strategic consulting, Darcy helps businesses identify customers who have both the ability and willingness to buy, two distinct qualities she's found must exist together for success.
Removing routine tasks frees up mental energy, allowing business owners to focus on growth and strategy rather than repetitive work.
Based on her extensive marketing experience, Darcy reveals that providing clear instructions is crucial - she's found that removing assumptions can double business response rates.

BEST MOMENTS

"We as small business owners can't even spend a fraction of that to try and get in front of everybody. So we're so much better off figuring out exactly who we are for." 

"You get to decide your business is your business. You get to decide every business does not have to be the same way." 

"We overestimate how much we can get done in a short period of time and we underestimate how much we can get done in a longer period of time." 



ABOUT THE GUEST

Website: www.MagneticMarketing.com

Darcy Juarez is the woman behind the curtain of some of the biggest marketing campaigns and product launches we have witnessed. You may not have heard her name; but you definitely have seen her work. She recently co-authored Dan Kennedy’s latest book, “No B.S. Direct Marketing for Non-Direct Marketers.”

https://www.linkedin.com/in/darcyjuarez/

www.TheDirectMarketingBook.com

VALUABLE RESOURCES

Website: http://dougbennett.co.uk/

Email: doug@dougbennett.co.uk

LinkedIn: https://www.linkedin.com/in/financialdoug/

Twitter: https://twitter.com/FinancialDoug

Facebook Wealth Tribe: https://join.dougbennett.co.uk/

Download Your "Ten-Step Guide To Financial Freedom" Here:

https://bit.ly/Struggle-Success

BOOKS:

Goals Do Come True is now live and available to buy on Amazon: https://amzn.to/3phcy6Z

Think Simple, Win Big is now live and available to buy on Amazon: https://www.amazon.co.uk/Think-Simple-Win-Big-Business/

Enjoy, and come back for the latest podcast each Wednesday. Thank you for listening.

Join Doug as he interviews Darcy Juarez, the behind-the-scenes force of major marketing campaigns and co-author of Dan Kennedy's latest book. With over 20 years of experience, Darcy breaks down complex marketing concepts into digestible, actionable steps. She reveals the secrets of effective direct marketing, sharing insights on automation, customer psychology, and building sustainable marketing systems.
KEY TAKEAWAYS
<ul>
<li>Darcy emphasises that marketing success relies on understanding three fundamental elements: identifying the right market, crafting the right message, and choosing the right media channels where your audience pays attention.</li>
<li>Darcy advocates for implementing just one marketing system per month, allowing businesses to build 12 effective systems over a year without becoming overwhelmed.</li>
<li>Through her decades of experience, she has observed that people respond more strongly to pain avoidance than pleasure seeking. This is a crucial insight she uses to shape marketing messages.</li>
<li>Marketing success can be broken down into a four-step process: getting the message delivered, opened, read, and responded to - teaching that failure at any step means overall failure.</li>
<li>Focus on principles rather than tactics; principles remain constant while tactics evolve with technology.</li>
<li>Through her strategic consulting, Darcy helps businesses identify customers who have both the ability and willingness to buy, two distinct qualities she's found must exist together for success.</li>
<li>Removing routine tasks frees up mental energy, allowing business owners to focus on growth and strategy rather than repetitive work.</li>
<li>Based on her extensive marketing experience, Darcy reveals that providing clear instructions is crucial - she's found that removing assumptions can double business response rates.</li>
</ul>
BEST MOMENTS
"We as small business owners can't even spend a fraction of that to try and get in front of everybody. So we're so much better off figuring out exactly who we are for." 
"You get to decide your business is your business. You get to decide every business does not have to be the same way." 
"We overestimate how much we can get done in a short period of time and we underestimate how much we can get done in a longer period of time." 
 
ABOUT THE GUEST
Website: <a href="http://www.magneticmarketing.com/">www.MagneticMarketing.com</a>
Darcy Juarez is the woman behind the curtain of some of the biggest marketing campaigns and product launches we have witnessed. You may not have heard her name; but you definitely have seen her work. She recently co-authored Dan Kennedy’s latest book, “No B.S. Direct Marketing for Non-Direct Marketers.”
<a href="https://www.linkedin.com/in/darcyjuarez/">https://www.linkedin.com/in/darcyjuarez/</a>
<a href="http://www.thedirectmarketingbook.com/">www.TheDirectMarketingBook.com</a>
VALUABLE RESOURCES
Website: <a href="http://dougbennett.co.uk/">http://dougbennett.co.uk/</a>
Email: <a href="mailto:doug@dougbennett.co.uk">doug@dougbennett.co.uk</a>
LinkedIn: <a href="https://www.linkedin.com/in/financialdoug/">https://www.linkedin.com/in/financialdoug/</a>
Twitter: <a href="https://twitter.com/FinancialDoug">https://twitter.com/FinancialDoug</a>
Facebook Wealth Tribe: <a href="https://join.dougbennett.co.uk/">https://join.dougbennett.co.uk/</a>
Download Your "Ten-Step Guide To Financial Freedom" Here:
<a href="https://bit.ly/Struggle-Success">https://bit.ly/Struggle-Success</a>
BOOKS:
Goals Do Come True is now live and available to buy on Amazon: <a href="https://amzn.to/3phcy6Z">https://amzn.to/3phcy6Z</a>
Think Simple, Win Big is now live and available to buy on Amazon: <a href="https://www.amazon.co.uk/Think-Simple-Win-Big-Business/">https://www.amazon.co.uk/Think-Simple-Win-Big-Business/</a>
Enjoy, and come back for the latest podcast each Wednesday. Thank you for listening.

S3E5: The Entrepreneur's Guide to Building a Powerful Marketing Strategy with Al Tepper

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