Doug is joined by Liam Barry, a client journey and automation specialist. Liam has spent 15 years mastering the art of automotive simulation as a process specialist and he talks to Doug about how he has transformed complex tasks into streamlined operations that boosted speed, efficiency, and consistency. He also shares how he has taken that same innovative approach, and applied it to the business world, helping companies drive more leads, increase sales conversions, and ultimately, enhance their bottom line. Their conversation gives practical insights for any business owner looking to modernise their operations while maintaining authentic customer connections.

KEY TAKEAWAYS

• Don't rush into buying multiple software subscriptions. First, you need to assess what functionality your existing systems offer, to avoid unnecessary costs and complexity.
• AI and automation shift the workforce rather than eliminate it. New technology creates new types of jobs while streamlining existing processes.
• Break down large automation goals into manageable chunks. Ensure you focus on the process that's taking most of your time first and then expand from there.
• Automation can save significant time in client onboarding so what takes hours manually can be reduced to zero whilst still maintaining consistency.
• The key to effective AI implementation is providing detailed, conversational input as generic questions yield generic answers.
• Different generations have varying preferences for communication, consider offering both automated and personal touch options.
• Personal videos can be integrated into automated sequences to maintain human connection while saving time.
• Understanding your client journey before implementing tech solutions ensures you choose the right tools and automation strategies.

BEST MOMENTS

"We map out exactly what you want to achieve with your business,  how you want clients and leads to experience your business and then when we understand that and we understand the end goal, we can sort out the technology to make that happen in the most automated and efficient way."

"Learn what you need so you understand, not say you're an expert."

"If you do something where it's much more conversational, more like how two humans, I know this sounds ridiculous, but how you would communicate with two humans is like, this is what I'm trying to do. This is the background. This is what I want to get out of it."

"We're not trying to lose the personal touch by using automation. We don't want it to sound like a robot."

"If we sit here and go, right, we're going to have this, 10 different client journeys within my business of all these different things I want to do. I want them all singing and dancing and all automating."

EPISODE RESOURCES

Website: www.liambarryonline.com

https://www.linkedin.com/in/liam-barry-b0156a201/

https://www.facebook.com/LiamBarryOnline2024/

https://liambarryonline.com/demo

VALUABLE RESOURCES

Website: http://dougbennett.co.uk/

Email: doug@dougbennett.co.uk

LinkedIn: https://www.linkedin.com/in/financialdoug/

Twitter: https://twitter.com/FinancialDoug

Facebook Wealth Tribe: https://join.dougbennett.co.uk/

Download Your "Ten-Step Guide To Financial Freedom" Here:

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BOOKS:

Goals Do Come True is now live and available to buy on Amazon: https://amzn.to/3phcy6Z

Think Simple, Win Big is now live and available to buy on Amazon: https://www.amazon.co.uk/Think-Simple-Win-Big-Business/

Enjoy, and come back for the latest podcast each Wednesday. Thank you for listening.