Description - In this episode of GoaCast, we welcome back Sam Balsara, Chairman of Madison World. He talks about the importance of lateral thinkers in creative environments and the need for adaptability in a fast-changing world. Sam shares insights from his experiences at Madison World and discusses the challenges of driving organizational change. He also reflects on the evolution of their business strategy, highlighting a shift from focusing solely on big clients to including small and medium-sized ones. Additionally, Sam shares his optimistic views on AI's role in enhancing productivity and creativity in the marketing and advertising industries.