Description - In this episode of GoaCast, we welcome back Sam Balsara, Chairman of Madison World. He talks about the importance of lateral thinkers in creative environments and the need for adaptability in a fast-changing world. Sam shares insights from his experiences at Madison World and discusses the challenges of driving organizational change. He also reflects on the evolution of their business strategy, highlighting a shift from focusing solely on big clients to including small and medium-sized ones. Additionally, Sam shares his optimistic views on AI's role in enhancing productivity and creativity in the marketing and advertising industries.

Description - In this episode of GoaCast, we welcome back Sam Balsara, Chairman of Madison World. He talks about the importance of lateral thinkers in creative environments and the need for adaptability in a fast-changing world. Sam shares insights from his experiences at Madison World and discusses the challenges of driving organizational change. He also reflects on the evolution of their business strategy, highlighting a shift from focusing solely on big clients to including small and medium-sized ones. Additionally, Sam shares his optimistic views on AI's role in enhancing productivity and creativity in the marketing and advertising industries.

Welcome to the official podcast of Goa Fest 2024! 

Goafest, the biggest advertising festival in South Asia is hosted by the Advertising Agencies Association of India (AAAI) to facilitate industry upgradation with new knowledge and insights. Now in its 16th year, Goafest offers Knowledge Seminars, Industry Conclave and Interesting Masterclasses along with exciting Award Shows featuring the best of the industry’s work.

The prestigious ABBY Awards organised by The Advertising Club are presented in the festival to showcase and toast the best in the business with a whole lot of flash and style. s.

Millions of listeners seek out Bingepods content every day. Get in touch with us to advertise, join the network or click listen to enjoy content by some of India's top audio creators.

Welcome to the official podcast of Goa Fest 2024! 
Goafest, the biggest advertising festival in South Asia is hosted by the Advertising Agencies Association of India (AAAI) to facilitate industry upgradation with new knowledge and insights. Now in its 16th year, Goafest offers Knowledge Seminars, Industry Conclave and Interesting Masterclasses along with exciting Award Shows featuring the best of the industry’s work.
The prestigious ABBY Awards organised by The Advertising Club are presented in the festival to showcase and toast the best in the business with a whole lot of flash and style. s.
Millions of listeners seek out Bingepods content every day. Get in touch with us to advertise, join the network or click listen to enjoy content by some of India's top audio creators.

Advertisement