In this episode of GoaCast 2024, the official podcast of Goa Fest, we welcome Mr. Rana Barua, President of the Advertising Club and Group CEO of Havas India, SEA, and North Asia (Japan and South Korea). Rana shares his experiences from last year's GoaFest and his expectations for this year's event. Key topics include the importance of participation, the resilience and adaptation of the advertising industry to technological changes, and strategies for brands to stay relevant and authentic. Mr Barua also shares real-world examples of successful campaigns and teases exciting content and speakers for the upcoming Goa Fest.