In this episode of GoaCast 2024, host Ankita Pahwa sits down with Mr. Ujaya Shakya, founder of Outreach Nepal, at GoaFest to discuss the emerging trends in Nepal's market.

They cover the importance of understanding the youthful demographic of Nepal, the impact of remittances on the economy, and the penetration of various media channels. Mr. Shakya shares insights on how global and local brands can effectively navigate the market, the role of AI in consumer understanding, and the importance of adaptability. He also highlights the untapped market potential in Nepal and urges businesses to look beyond the mountainous terrain.