In this episode of GoaCast 2024, host Ankita Pahwa talks with Darshana Shah, the head of marketing and customer experience at Aditya Birla Group. Darshana shares insights on the evolving financial services landscape, especially post-COVID, and the company's efforts toward gender-sensitive marketing. She discusses Aditya Birla Capital’s initiatives like the 'Paisa Hai Power' campaign, emphasizing the importance of challenging gender stereotypes in advertising and promoting diversity in creative leadership. Join us for a compelling conversation on building a gender-neutral advertising landscape and driving societal change.

In this episode of GoaCast 2024, host Ankita Pahwa talks with Darshana Shah, the head of marketing and customer experience at Aditya Birla Group. Darshana shares insights on the evolving financial services landscape, especially post-COVID, and the company's efforts toward gender-sensitive marketing. She discusses Aditya Birla Capital’s initiatives like the 'Paisa Hai Power' campaign, emphasizing the importance of challenging gender stereotypes in advertising and promoting diversity in creative leadership. Join us for a compelling conversation on building a gender-neutral advertising landscape and driving societal change.

Welcome to the official podcast of Goa Fest 2024! 

Goafest, the biggest advertising festival in South Asia is hosted by the Advertising Agencies Association of India (AAAI) to facilitate industry upgradation with new knowledge and insights. Now in its 16th year, Goafest offers Knowledge Seminars, Industry Conclave and Interesting Masterclasses along with exciting Award Shows featuring the best of the industry’s work.

The prestigious ABBY Awards organised by The Advertising Club are presented in the festival to showcase and toast the best in the business with a whole lot of flash and style. s.

Millions of listeners seek out Bingepods content every day. Get in touch with us to advertise, join the network or click listen to enjoy content by some of India's top audio creators.

Welcome to the official podcast of Goa Fest 2024! 
Goafest, the biggest advertising festival in South Asia is hosted by the Advertising Agencies Association of India (AAAI) to facilitate industry upgradation with new knowledge and insights. Now in its 16th year, Goafest offers Knowledge Seminars, Industry Conclave and Interesting Masterclasses along with exciting Award Shows featuring the best of the industry’s work.
The prestigious ABBY Awards organised by The Advertising Club are presented in the festival to showcase and toast the best in the business with a whole lot of flash and style. s.
Millions of listeners seek out Bingepods content every day. Get in touch with us to advertise, join the network or click listen to enjoy content by some of India's top audio creators.

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