In this episode of GoaCast 2024, host Ankita Pahwa talks with Darshana Shah, the head of marketing and customer experience at Aditya Birla Group. Darshana shares insights on the evolving financial services landscape, especially post-COVID, and the company's efforts toward gender-sensitive marketing. She discusses Aditya Birla Capital’s initiatives like the 'Paisa Hai Power' campaign, emphasizing the importance of challenging gender stereotypes in advertising and promoting diversity in creative leadership. Join us for a compelling conversation on building a gender-neutral advertising landscape and driving societal change.