Entrepreneurs are “dream big” people. No risk no reward! But how do you know if you truly want to make a career out of your passion? Candace Nelson was always a joyful baker, but she also ended up revolutionizing the entire baking industry and judging everybody else’s cupcakes on The Food Network’s Cupcake Wars. In her new book Sweet Success: A Simple Recipe to Turn your Passion into Profit, and here with Ali, she shares the story behind the Sprinkles phenomenon, what she believes is the crux of entrepreneurship, the importance of branding in an Amazon world and some keystone advice for new entrepreneurs. Happy New Year!

If you have questions or guest suggestions, Ali would love to hear from you. Call or text her at (323) 364-6356. Or email go-ask-ali-podcast-at-gmail.com. (No dashes)

**Go Ask Ali has been nominated for a Webby Award for Best Interview/Talk Show Episode! Please vote for her and the whole team at https://bit.ly/415e8uN by April 20, 2023!

Links of Interest:

Candace’s Website

Candace’s Book: Sweet Success, a Simple Recipe to Turn your Passion into Profit

Best in Dough,  featuring Pizzana co-founder and master pizzaiolo Daniele Uditi now streaming on Hulu 

Step Up Women’s Network

CREDITS: 

Executive Producers: Sandie Bailey, Lauren Hohman, Tyler Klang & Gabrielle Collins

Producer & Editor: Brooke Peterson-Bell

Associate Producer: Akiya McKnight