This week on glossy*, we’re getting into dupe culture and asking where the line really is between inspiration and imitation.

From beauty and skincare to fashion, fragrance and homewares, we unpack why “dupes” are everywhere right now, why some feel fun and accessible, and why others leave a bad taste. We chat MCoBeauty, Rhode, Zara, Kmart, Charlotte Tilbury, Paris Georgia and more, and get into the bigger conversation around trend cycles, social media, affordability, brand loyalty and the pressure to keep up.

Are dupes making beauty and fashion more accessible, or are some brands taking it too far? And when does a copy stop feeling clever and start feeling uncomfortable?

It’s a juicy one.

If you’ve ever compared the cheaper version, been tempted by the lookalike, or wondered whether the original is really worth it, this episode is for you.