Hey guys!

Last episode we explored low-tox living and natural deodorants, but one topic kept coming up over and over again... fragrance.

What actually is "fragrance" on an ingredient list? Why don't companies have to tell us what's inside it? And is synthetic fragrance really as bad as social media makes it seem?

This week we're diving into the surprisingly fascinating world of perfume, candles, cleaning products and home scents. We unpack why fragrance is everywhere, how scent is connected to memory and emotion, why luxury perfumes cost hundreds of dollars, and whether "natural" always means safer.

Along the way we chat about signature scents, MECCA favourites, Ashley & Co, Byredo, oud, rose oil, fragrance marketing, nostalgia, and the fragrances that instantly transport us back to another time.

As always, we're separating beauty fact from beauty fiction so you can decide what actually matters to you.

Also... soz 😂 I was getting over a cold when we recorded this, so I'm a little more nasally than usual.

Show Notes

In this episode we discuss:

• Why "fragrance" isn't actually one ingredient

• Why companies don't have to disclose every fragrance ingredient

• Natural vs synthetic fragrance: what's the real difference?

• The truth behind low-tox fragrance claims

• Why certain smells instantly trigger memories

• How perfume brands sell emotions, not just scents

• Why luxury perfumes cost hundreds (or even thousands) of dollars

• The world's most expensive fragrance ingredients

• Oud, rose oil and the fascinating stories behind luxury perfumes

• Our favourite perfumes, signature scents and fragrance recommendations

• Home fragrances, candles, diffusers and why stores smell so good

Mentioned in this episode:
Ashley & Co • Byredo • Tom Ford • Chantecaille • Jo Malone • Zara • MECCA • Comme des Garçons • Viktor & Rolf • Elijah • doTERRA

Listener Question

What's one smell that instantly takes you back to a memory?

Or...

What's your signature fragrance? We'd love your recommendations!