What does it take to give a design icon a new life without losing what made it iconic in the first place?

In this episode of Giorgetti Voices, Carlo Colombo, architect and co-founder of A++, and Giancarlo Bosio, Creative Director of Giorgetti, explore the story behind Progetti Silky, a reinterpretation of one of Giorgetti’s most recognisable armchairs and the first chapter of Tribute to Icons, a project dedicated to reinterpreting its design icons.

A conversation about design, heritage, and the balance between preserving an identity and allowing it to evolve.

What does it take to give a design icon a new life without losing what made it iconic in the first place?
In this episode of Giorgetti Voices, Carlo Colombo, architect and co-founder of A++, and Giancarlo Bosio, Creative Director of Giorgetti, explore the story behind Progetti Silky, a reinterpretation of one of Giorgetti&rsquo;s most recognisable armchairs and the first chapter of Tribute to Icons, a project dedicated to reinterpreting its design icons.
A conversation about design, heritage, and the balance between preserving an identity and allowing it to evolve.