On this episode of Her Playbook, Madelyn Burke sits down with Victoria Jacobi, who works in sports branding and athlete communications. She talks about moving to the United States from Israel at the age of 13, how she develops business relationships with NBA players, and how she builds new brand concepts for different athletes. Presented by Kendra Scott.

:00 - Becoming a “dot connector”

4:45 - Her connection with Kobe Bryant

11:45 - Earning the trust of athletes

19:30 - Being behind the scenes versus in the spotlight

23:15 - Growing her creative consulting agency