On this episode of Her Playbook, Madelyn Burke sits down with the Global Head of Sports for Amazon Web Services, Julie Souza. She discusses how she got into the sports data business, how AWS is using data in football to improve player safety, and how they are enhancing the fan experience, and Presented by Kendra Scott.

:00 - Getting into the sports data business

6:20 - Using data for player safety and officiating

12:40 - Improving the fan experience

16:30 - Advice for your younger self

21:20 - Protecting what makes sports great