Video gaming is pretty prevalent these days, especially when mobile platforms make the hobby more accessible beyond the usual demographic. Yet, despite our parents, uncles and aunts also gaming on their mobile phones, some of them do not consider themselves gamers. This is one among many interesting discoveries found in the research conducted by Omnicom Media Group Malaysia titled ‘Unlocking Gamers in Asia Pacific’. We speak to Kiron Kesav, Chief Strategy Officer at the company to learn more about the outcome of the research, including Malaysians' game genre of choice, whether they like to game by themselves or with others, and their attitudes towards brands and advertising in video games.

To read the full research, please contact Anna Lissa Bantigue at alissa.bantigue@omnicommediagroup.com



Photo credit: Dean Drobot / Shutterstock.com

Video gaming is pretty prevalent these days, especially when mobile platforms make the hobby more accessible beyond the usual demographic. Yet, despite our parents, uncles and aunts also gaming on their mobile phones, some of them do not consider themselves gamers. This is one among many interesting discoveries found in the <a target="_blank" rel="noopener noreferrer nofollow" href="https://marketingmagazine.com.my/research-not-every-malaysian-who-games-is-a-gamer/">research</a> conducted by Omnicom Media Group Malaysia titled ‘Unlocking Gamers in Asia Pacific’. We speak to Kiron Kesav, Chief Strategy Officer at the company to learn more about the outcome of the research, including Malaysians' game genre of choice, whether they like to game by themselves or with others, and their attitudes towards brands and advertising in video games. To read the full research, please contact Anna Lissa Bantigue at <a target="_blank" href="mailto:alissa.bantigue@omnicommediagroup.com">alissa.bantigue@omnicommediagroup.com</a>Photo credit: Dean Drobot / Shutterstock.com

Get your gaming mode on and join the GGWP crew as we sift through gaming news of the week and geek out over video games that we play and enjoy, both old and current. Good Game, Well Played, your one-stop-centre for video game conversations on BFM 89.9.

Get your gaming mode on and join the GGWP crew as we sift through gaming news of the week and geek out over video games that we play and enjoy, both old and current. Good Game, Well Played, your one-stop-centre for video game conversations on BFM 89.9.

GGWP

Bring your gamepads, keyboards and mice and join the GGWP crew as we sift through gaming news of the week and geek out over video games that we play and enjoy, both old and current. Good Game, Well Played, your one-stop-centre for video game conversations on BFM 89.9.

Advertisement