Neil’s guest, Katie Crismale-Marshal, is author of the book “Profit First for Tradies”. She is also a Certified Profit First Professional, a Bookkeeper and Small Business Strategist. On the surface, tradespeople and beauty/hair industry professionals seem vastly different, however Neil and Katie discuss how similar they really are... because the concepts of running a business are the same for everyone.  

Katie and Neil also chat about the foundational principles of the Profit First® system – particularly Katie’s view of cash management – and she suggests an easy starting point for us all to adopt.  She suggests that your financials are the foundations of your business, and if you don’t get them under control… then nothing else matters and at some point, in the future, you’ll probably go broke.

Another area they touch on, is that ‘volume’ is not always the solution to your financial challenges.

In this episode you’ll learn:
Cash Management
Foundation principles of Profit First®
That volume is not always the solution
How to take your cash management from frustration to comfort and confidence
Turnover is vanity, profit is sanity

Neil&rsquo;s guest, Katie Crismale-Marshal, is author of the book &ldquo;Profit First for Tradies&rdquo;. She is also a Certified Profit First Professional, a Bookkeeper and Small Business Strategist. On the surface, tradespeople and beauty/hair industry professionals seem vastly different, however Neil and Katie discuss how similar they really are... because the concepts of running a business are the same for everyone. &nbsp;
Katie and Neil also chat about the foundational principles of the Profit First&reg; system &ndash; particularly Katie&rsquo;s view of cash management &ndash; and she suggests an easy starting point for us all to adopt. &nbsp;She suggests that your financials are the foundations of your business, and if you don&rsquo;t get them under control&hellip; then nothing else matters and at some point, in the future, you&rsquo;ll probably go broke.
Another area they touch on, is that &lsquo;volume&rsquo; is not always the solution to your financial challenges.
In this episode you&rsquo;ll learn:
<ul>
<li>Cash Management</li>
<li>Foundation principles of Profit First&reg;</li>
<li>That volume is not always the solution</li>
<li>How to take your cash management from frustration to comfort and confidence</li>
<li>Turnover is vanity, profit is sanity</li>
</ul>

If you’re frustrated and struggle to be successful in the Hair, Beauty and Body Industries, the GET to YES Podcast will help transform your business, brand and financial reality.

The GET to YES Podcast is for those B2B sales people and B2C salon and clinic owners and staff, who are ready to learn how to talk with, not at, their clients and customers. In each episode, Neil Osborne explains practical ways to master a more empathetic and persuasive sales approach, that’s been proven to dramatically lift sales results. It comfortably moves conversations toward that magical word, yes. Not by being pushy. Nor through talking. It’s by simply asking and listening.

Fans of the approach that the GET to YES podcasts teaches, acclaim the powerful messages it delivers and how they’ve built better client relationships, respectfully moved them to action and created growth for both their brands and clients. The GET to YES Podcast celebrates the fact that in a people-focused industry, you get to ‘Yes’ more frequently, by asking and listening, instead of ‘telling’ your brand or product story.

Note: Remember to check the B2B or B2C descriptor in the Podcast title, for the most suitable episode for you.

If you&rsquo;re frustrated and struggle to be successful in the Hair, Beauty and Body Industries, the GET to YES Podcast will help transform your business, brand and financial reality.
The GET to YES Podcast is for those B2B sales people and B2C salon and clinic owners and staff, who are ready to learn how to talk with, not at, their clients and customers. In each episode, Neil Osborne explains practical ways to master a more empathetic and persuasive sales approach, that&rsquo;s been proven to dramatically lift sales results. It comfortably moves conversations toward that magical word, yes. Not by being pushy. Nor through talking. It&rsquo;s by simply asking and listening.
Fans of the approach that the GET to YES podcasts teaches, acclaim the powerful messages it delivers and how they&rsquo;ve built better client relationships, respectfully moved them to action and created growth for both their brands and clients. The GET to YES Podcast celebrates the fact that in a people-focused industry, you get to &lsquo;Yes&rsquo; more frequently, by asking and listening, instead of &lsquo;telling&rsquo; your brand or product story.
Note: Remember to check the B2B or B2C descriptor in the Podcast title, for the most suitable episode for you.

GET TO YES by Listening, Not Telling with Neil Osborne | Selling in the Hair, Beauty and Body Industries

Neil’s guest, Katie Crismale-Marshal, is author of the book “Profit First for Tradies”. Neil and Katie discuss how similar  tradespeople and beauty/hair industry professionals really are... because the concepts of running a business are the same for everyone.

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