No matter whether you’ve just re-opened from a COVID lockdown or are fortunate enough to have stayed open through the restrictions, it’s time to re-think your clinic’s growth plan, to ensure that it’s profitable, and that it survives long-term.

In this episode, Neil discusses the traditional 3-step strategy used to promote and grow clinics, being ATTRACT, DELIVER and PROFIT. This 3-step method is built around first attracting clients, then delivering the treatment, service, or retail sale. At the end, clinic owners are then left trying to find the profit they’ve made (if any) on the work they’ve just done.

To survive in today’s marketplace, Neil’s suggesting that you need to flip the 3-step model, to instead be PROFIT, DELIVER and ATTRACT. He argues that to survive the post-COVID environment, your business needs to first be profitable… before you start attracting more clients that may be adding (or subtracting) from your profitability. It’s a radical shift for many, but one that ensures you’re prioritising the cashflow of your business and therefore the security of your livelihood.

In this episode you’ll learn: 
Why you need to rethink the traditional business model for clinics
The adjustments you need to make to the ‘old’ business model
The benefits of putting profit first
Steps you can take to ensure that your clinic’s profitable, and it survives long term

No matter whether you&rsquo;ve just re-opened from a COVID lockdown or are fortunate enough to have stayed open through the restrictions, it&rsquo;s time to re-think your clinic&rsquo;s growth plan, to ensure that it&rsquo;s profitable, and that it survives long-term.
In this episode, Neil discusses the traditional 3-step strategy used to promote and grow clinics, being ATTRACT, DELIVER and PROFIT. This 3-step method is built around first attracting clients, then delivering the treatment, service, or retail sale. At the end, clinic owners are then left trying to find the profit they&rsquo;ve made (if any) on the work they&rsquo;ve just done.
To survive in today&rsquo;s marketplace, Neil&rsquo;s suggesting that you need to flip the 3-step model, to instead be PROFIT, DELIVER and ATTRACT. He argues that to survive the post-COVID environment, your business needs to first be profitable&hellip; before you start attracting more clients that may be adding (or subtracting) from your profitability. It&rsquo;s a radical shift for many, but one that ensures you&rsquo;re prioritising the cashflow of your business and therefore the security of your livelihood.
In this episode you&rsquo;ll learn: 
<ul>
<li>Why you need to rethink the traditional business model for clinics</li>
<li>The adjustments you need to make to the &lsquo;old&rsquo; business model</li>
<li>The benefits of putting profit first</li>
<li>Steps you can take to ensure that your clinic&rsquo;s profitable, and it survives long term</li>
</ul>

If you’re frustrated and struggle to be successful in the Hair, Beauty and Body Industries, the GET to YES Podcast will help transform your business, brand and financial reality.

The GET to YES Podcast is for those B2B sales people and B2C salon and clinic owners and staff, who are ready to learn how to talk with, not at, their clients and customers. In each episode, Neil Osborne explains practical ways to master a more empathetic and persuasive sales approach, that’s been proven to dramatically lift sales results. It comfortably moves conversations toward that magical word, yes. Not by being pushy. Nor through talking. It’s by simply asking and listening.

Fans of the approach that the GET to YES podcasts teaches, acclaim the powerful messages it delivers and how they’ve built better client relationships, respectfully moved them to action and created growth for both their brands and clients. The GET to YES Podcast celebrates the fact that in a people-focused industry, you get to ‘Yes’ more frequently, by asking and listening, instead of ‘telling’ your brand or product story.

Note: Remember to check the B2B or B2C descriptor in the Podcast title, for the most suitable episode for you.

If you&rsquo;re frustrated and struggle to be successful in the Hair, Beauty and Body Industries, the GET to YES Podcast will help transform your business, brand and financial reality.
The GET to YES Podcast is for those B2B sales people and B2C salon and clinic owners and staff, who are ready to learn how to talk with, not at, their clients and customers. In each episode, Neil Osborne explains practical ways to master a more empathetic and persuasive sales approach, that&rsquo;s been proven to dramatically lift sales results. It comfortably moves conversations toward that magical word, yes. Not by being pushy. Nor through talking. It&rsquo;s by simply asking and listening.
Fans of the approach that the GET to YES podcasts teaches, acclaim the powerful messages it delivers and how they&rsquo;ve built better client relationships, respectfully moved them to action and created growth for both their brands and clients. The GET to YES Podcast celebrates the fact that in a people-focused industry, you get to &lsquo;Yes&rsquo; more frequently, by asking and listening, instead of &lsquo;telling&rsquo; your brand or product story.
Note: Remember to check the B2B or B2C descriptor in the Podcast title, for the most suitable episode for you.

GET TO YES by Listening, Not Telling with Neil Osborne | Selling in the Hair, Beauty and Body Industries

No matter whether you’ve just re-opened from a COVID lockdown or are fortunate enough to have stayed open through the restrictions, it’s time to re-think your clinic’s growth plan, to ensure that it’s profitable, and that it survives long-term.

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