GET TO YES by Listening, Not Telling with Neil Osborne | Selling in the Hair, Beauty and Body IndustriesGET TO YES by Listening, Not Telling with Neil Osborne | Selling in the Hair, Beauty and Body Industries

E2: B2B Expos: What’s Your USP?

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GET TO YES by Listening, Not Telling with Neil Osborne | Selling in the Hair, Beauty and Body Industries

If you’re frustrated and struggle to be successful in the Hair, Beauty and Body Industries, the GET to YES Podcast will help transform your business,  
47 clip(s)
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How do some exhibitors adjust their USP conversations for different clients and exactly what are the various types of expo experiences you can create? Neil identifies three different types of exhibitors and shares different learning experiences that he’s had over the years. Expos are filled with exhibitors, each using various methods to impart their information – Neil explains the three layers of imparting information and identifies the most successful approach to use at expos. From now on, you’ll never forget that not everyone needs to know everything to buy.

In this episode you’ll learn:

  • USP is your brand’s Unique Selling Proposition
  • The 3 different types of exhibitors
    • The Positive
    • The Wasteful
    • The Young and Inexperienced
  • The 2 sales personalities at the bar
  • The 3 layers of unpacking your pitch
    1. Introduction Layer
    2. Information Layer
    3. The Detail Layer
  • Not everybody needs to know everything to buy
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  • Email
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In 2 playlist(s)

  1. GET TO YES by Listening, Not Telling with Neil Osborne | Selling in the Hair, Beauty and Body Industries

    47 clip(s)

  2. B2B: Get to Yes and Grow Your Sales Territory

    27 clip(s)

GET TO YES by Listening, Not Telling with Neil Osborne | Selling in the Hair, Beauty and Body Industries

If you’re frustrated and struggle to be successful in the Hair, Beauty and Body Industries, the GET  
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