How do some exhibitors adjust their USP conversations for different clients and exactly what are the various types of expo experiences you can create? Neil identifies three different types of exhibitors and shares different learning experiences that he’s had over the years. Expos are filled with exhibitors, each using various methods to impart their information – Neil explains the three layers of imparting information and identifies the most successful approach to use at expos. From now on, you’ll never forget that not everyone needs to know everything to buy.

In this episode you’ll learn: 
USP is your brand’s Unique Selling Proposition
The 3 different types of exhibitors

The Positive
The Wasteful
The Young and Inexperienced
The 2 sales personalities at the bar
The 3 layers of unpacking your pitch

Introduction Layer
Information Layer
The Detail Layer
Not everybody needs to know everything to buy

How do some exhibitors adjust their USP conversations for different clients and exactly what are the various types of expo experiences you can create? Neil identifies three different types of exhibitors and shares different learning experiences that he&rsquo;s had over the years. Expos are filled with exhibitors, each using various methods to impart their information &ndash; Neil explains the three layers of imparting information and identifies the most successful approach to use at expos. From now on, you&rsquo;ll never forget that not everyone needs to know everything to buy.
In this episode you&rsquo;ll learn: 
<ul>
<li>USP is your brand&rsquo;s Unique Selling Proposition</li>
<li>The 3 different types of exhibitors
<ul>
<li>The Positive</li>
<li>The Wasteful</li>
<li>The Young and Inexperienced</li>
</ul>
</li>
<li>The 2 sales personalities at the bar</li>
<li>The 3 layers of unpacking your pitch
<ol>
<li>Introduction Layer</li>
<li>Information Layer</li>
<li>The Detail Layer</li>
</ol>
</li>
<li>Not everybody needs to know everything to buy</li>
</ul>

If you’re frustrated and struggle to be successful in the Hair, Beauty and Body Industries, the GET to YES Podcast will help transform your business, brand and financial reality.

The GET to YES Podcast is for those B2B sales people and B2C salon and clinic owners and staff, who are ready to learn how to talk with, not at, their clients and customers. In each episode, Neil Osborne explains practical ways to master a more empathetic and persuasive sales approach, that’s been proven to dramatically lift sales results. It comfortably moves conversations toward that magical word, yes. Not by being pushy. Nor through talking. It’s by simply asking and listening.

Fans of the approach that the GET to YES podcasts teaches, acclaim the powerful messages it delivers and how they’ve built better client relationships, respectfully moved them to action and created growth for both their brands and clients. The GET to YES Podcast celebrates the fact that in a people-focused industry, you get to ‘Yes’ more frequently, by asking and listening, instead of ‘telling’ your brand or product story.

Note: Remember to check the B2B or B2C descriptor in the Podcast title, for the most suitable episode for you.

If you&rsquo;re frustrated and struggle to be successful in the Hair, Beauty and Body Industries, the GET to YES Podcast will help transform your business, brand and financial reality.
The GET to YES Podcast is for those B2B sales people and B2C salon and clinic owners and staff, who are ready to learn how to talk with, not at, their clients and customers. In each episode, Neil Osborne explains practical ways to master a more empathetic and persuasive sales approach, that&rsquo;s been proven to dramatically lift sales results. It comfortably moves conversations toward that magical word, yes. Not by being pushy. Nor through talking. It&rsquo;s by simply asking and listening.
Fans of the approach that the GET to YES podcasts teaches, acclaim the powerful messages it delivers and how they&rsquo;ve built better client relationships, respectfully moved them to action and created growth for both their brands and clients. The GET to YES Podcast celebrates the fact that in a people-focused industry, you get to &lsquo;Yes&rsquo; more frequently, by asking and listening, instead of &lsquo;telling&rsquo; your brand or product story.
Note: Remember to check the B2B or B2C descriptor in the Podcast title, for the most suitable episode for you.

GET TO YES by Listening, Not Telling with Neil Osborne | Selling in the Hair, Beauty and Body Industries

How do some exhibitors adjust their USP conversations for different clients and exactly what are the various types of expo experiences you can create?

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