This episode continues the journey towards building your Hair, Beauty or Body sales territory through new business acquisition and new accounts. Both skill and consistency are required to grow your sales territory through a continual and ongoing stream of new business. If you’ve been practicing the tips shared in previous GET TO YES podcasts, you’re likely thinking about the next question: How do I keep a cold call warm?

Neil discusses the key differences between playing the short and long game, when building new business acquisitions. He opens with the many behaviours of the short game, why it doesn’t work and especially why it doesn’t work with larger accounts.

He then breaks down, step-by-step, how to play the long game and treat a client like a client, so they become your client. His system also allows you to handle multiple clients at this early stage of engagement. The episode concludes with some simple tips to make your second call, effective and successful.

In this episode you’ll learn: 
Why the ‘eager beaver’ short game of chasing cold calls and prospects, doesn’t work
Why playing the long game of planning out your follow-up steps – to build trust and respect – does work.
How to use a different follow-up approach that resonates with larger accounts
Simple steps to stay top of mind
A key question to use to secure more valuable information
How to present that valuable piece of industry information

This episode continues the journey towards building your Hair, Beauty or Body sales territory through new business acquisition and new accounts. Both skill and consistency are required to grow your sales territory through a continual and ongoing stream of new business. If you&rsquo;ve been practicing the tips shared in previous GET TO YES podcasts, you&rsquo;re likely thinking about the next question: How do I keep a cold call warm?
Neil discusses the key differences between playing the short and long game, when building new business acquisitions. He opens with the many behaviours of the short game, why it doesn&rsquo;t work and especially why it doesn&rsquo;t work with larger accounts.
He then breaks down, step-by-step, how to play the long game and treat a client like a client, so they become your client. His system also allows you to handle multiple clients at this early stage of engagement. The episode concludes with some simple tips to make your second call, effective and successful.
In this episode you&rsquo;ll learn: 
<ul>
<li>Why the &lsquo;eager beaver&rsquo; short game of chasing cold calls and prospects, doesn&rsquo;t work</li>
<li>Why playing the long game of planning out your follow-up steps &ndash; to build trust and respect &ndash; does work.</li>
<li>How to use a different follow-up approach that resonates with larger accounts</li>
<li>Simple steps to stay top of mind</li>
<li>A key question to use to secure more valuable information</li>
<li>How to present that valuable piece of industry information</li>
</ul>

If you’re frustrated and struggle to be successful in the Hair, Beauty and Body Industries, the GET to YES Podcast will help transform your business, brand and financial reality.

The GET to YES Podcast is for those B2B sales people and B2C salon and clinic owners and staff, who are ready to learn how to talk with, not at, their clients and customers. In each episode, Neil Osborne explains practical ways to master a more empathetic and persuasive sales approach, that’s been proven to dramatically lift sales results. It comfortably moves conversations toward that magical word, yes. Not by being pushy. Nor through talking. It’s by simply asking and listening.

Fans of the approach that the GET to YES podcasts teaches, acclaim the powerful messages it delivers and how they’ve built better client relationships, respectfully moved them to action and created growth for both their brands and clients. The GET to YES Podcast celebrates the fact that in a people-focused industry, you get to ‘Yes’ more frequently, by asking and listening, instead of ‘telling’ your brand or product story.

Note: Remember to check the B2B or B2C descriptor in the Podcast title, for the most suitable episode for you.

If you&rsquo;re frustrated and struggle to be successful in the Hair, Beauty and Body Industries, the GET to YES Podcast will help transform your business, brand and financial reality.
The GET to YES Podcast is for those B2B sales people and B2C salon and clinic owners and staff, who are ready to learn how to talk with, not at, their clients and customers. In each episode, Neil Osborne explains practical ways to master a more empathetic and persuasive sales approach, that&rsquo;s been proven to dramatically lift sales results. It comfortably moves conversations toward that magical word, yes. Not by being pushy. Nor through talking. It&rsquo;s by simply asking and listening.
Fans of the approach that the GET to YES podcasts teaches, acclaim the powerful messages it delivers and how they&rsquo;ve built better client relationships, respectfully moved them to action and created growth for both their brands and clients. The GET to YES Podcast celebrates the fact that in a people-focused industry, you get to &lsquo;Yes&rsquo; more frequently, by asking and listening, instead of &lsquo;telling&rsquo; your brand or product story.
Note: Remember to check the B2B or B2C descriptor in the Podcast title, for the most suitable episode for you.

GET TO YES by Listening, Not Telling with Neil Osborne | Selling in the Hair, Beauty and Body Industries

This episode continues the journey towards building your Hair, Beauty or Body sales territory through new business acquisition and new accounts. Both skill and consistency are required to grow your sales territory through a continual and ongoing stream of new business.

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