Well Dressed Nashville started in 2019 when Bonnie, a pediatric cancer nurse, saw an opportunity at an influencer closet sale. WD was supposed to be an in-person event, but when COVID hit before the first sale, she moved everything online and it took off.

She built the business mostly alone, lost their 30k-follower Instagram in Oct 2022, rebuilt from zero, and had her best year in 2023 before burning out and planning to close.

Bonnie had become close with Liz Streisand, a former celebrity journalist who ran a Broadway ticketing company with her husband Eric, a longtime hedge fund manager. After six months of rest, Bonnie texted Liz “Let’s do it,” and on July 4, 2024, Liz and Eric bought half the business. They relaunched WD out of their garage, moved into a warehouse in Jan 2025, and hit their yearly goal by August.

In Sept 2025, Eric passed away after a five-year battle with lung cancer. Liz now shares how she and the kids are coping, while Bonnie shares her miraculous adoption story.
In Nov, during their anniversary drop, Well Dressed Nashville hit $1 million in sales—a milestone powered by grit, reinvention, and heart.