Today on the podcast we have the unique privilege of being in conversation with Nobel Peace Prize Recipient, Professor Muhammad Yunus talking about his own purpose and valuable view on building social businesses to solve global problems. We also discuss his new book A World of Three Zeros: The New Economics of Zero Poverty, Zero Unemployment, and Zero Net Carbon Emissions.

Professor Yunus is a Bangladeshi social entrepreneur, banker, economist, and civil society leader who was awarded the Nobel Peace Prize for founding the Grameen Bank and pioneering the concepts of microcredit and microfinance. These loans are given to entrepreneurs too poor to qualify for traditional bank loans.

In this episode we discuss:

• Professor Yunus’ purpose that includes focus on reforming the education system so that young people can discover their purpose as well as get the knowledge to reach their full potential whilst creating positive change in the world.
• Professor Yunus’ designed his purpose by simply wanting to be useful to another person. When he found he was useful to one person, he realised his solution was relevant to more than one person and started helping more than one person and expanding to solve global problems.
• That no problem is a local problem, everything is a global problem.
• Professor Yunus' leadership style focuses on stubbornness to ensure you can work with those who can't yet see the value in your solutions to be successful in creating change.
• The importance of belief and faith in your cause, so that all ‘impossibles’ could be ‘possibles’.
• How Professor Yunus’ new book 'The World of Three Zeroes' shares the story of his life to help lead you in creating, leading  and operating a profitable social business.
• How only a handful of people control the world's wealth and how this situation worsens with a focus on self interest.
• How to view the world through bifocal glasses with dollar signs in one lens to look after ourselves, but then also a humanitarian lens to look after others through creating social business that solve global problems.
• Finally, we discuss the importance of knowing and using your incredible power.

Links mentioned in the show:

A World of Three Zeros: The New Economics of Zero Poverty, Zero Unemployment, and Zero Net Carbon Emissions

On Purpose book - http://karentjames.com/

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