Esther talks to Heather Kim, the founder of YMG Entertainment, the first Korean-American record label in Atlanta, GA. Heather recounts her childhood in downtown Atlanta, growing up in her parent's truck stop and Korean nightclub, and the twists and turns that led her to start her own K-Pop label. Heather and Esther talk about the process of training K-Pop stars, operating a K-Pop label based in the United States, and the direction K-Pop based in the U.S. might take.