This week on the GeekWire Podcast: How artificial intelligence is reshaping media and advertising, and what it says about the future of the creative process. Our guest is Jay Richman, an Amazon vice president of product and technology who leads the technology team developing AI tools used by sellers and brands to create and deploy ads across Amazon's platforms.

His career has tracked the evolution of digital media, from early apps for the Palm Pilot to the first wave of streaming at NBC Universal, and the reinvention of podcast ads and monetization at Spotify.

Richman, who's based in New York, was in town this week for Amazon's Accelerate seller conference, where he announced new agentic AI capabilities within Amazon's Creative Studio.

Related Post: Amazon unveils new agentic AI tools for sellers amid heightened scrutiny

With GeekWire co-founder Todd Bishop. Audio editing by Curt Milton.

 

This week on the GeekWire Podcast: How artificial intelligence is reshaping media and advertising, and what it says about the future of the creative process. Our guest is <a href="https://www.linkedin.com/in/jrichman/">Jay Richman</a>, an Amazon vice president of product and technology who leads the technology team developing AI tools used by sellers and brands to create and deploy ads across Amazon's platforms.
His career has tracked the evolution of digital media, from early apps for the Palm Pilot to the first wave of streaming at NBC Universal, and the reinvention of podcast ads and monetization at Spotify.
Richman, who's based in New York, was in town this week for Amazon's Accelerate seller conference, where he announced <a href="https://advertising.amazon.com/library/news/amazon-ads-agentic-ai-creative-tool">new agentic AI capabilities</a> within Amazon's Creative Studio.
Related Post: <a href="https://www.geekwire.com/2025/amazon-unveils-new-agentic-ai-tools-for-its-crucial-seller-marketplace-amid-heightened-scrutiny/">Amazon unveils new agentic AI tools for sellers amid heightened scrutiny</a>
With GeekWire co-founder Todd Bishop. Audio editing by Curt Milton.
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GeekWire brings you the week's latest technology news, trends and insights, covering the world of technology from our home base in Seattle. Our regular news podcast features commentary and analysis from our editors and reporters, plus interviews with special guests.

GeekWire reporters John Cook, Todd Bishop and guests talk about the latest tech news and trends.

GeekWire

When AI becomes the creative director: Amazon VP Jay Richman on the future of media and ads

Upcoming GeekWire Podcast Live Event: Join us from 4 p.m. to 6 p.m. Thursday, Feb 12 at Fremont Brewing for a live recording of the GeekWire Podcast with Todd Bishop and John Cook. Free for Fremont Chamber members, $15 for everyone else. Register here.

This week on the show, Todd Bishop and Taylor Soper hit the road for a driving tour of the news, making stops at Starbucks, Microsoft, and an Amazon Fresh store in its final days.

First up, Starbucks reports its first U.S. transaction growth in about two years — and announces plans for an AI "ordering companion" that translates cravings into custom drinks. Todd tests it the old-fashioned way, ordering a banana bread latte at the drive-through.

Then, Microsoft beats quarterly expectations but sees its stock drop 12% in a single day. The culprit? Investor concerns about the company's exposure to OpenAI, which now accounts for roughly 45% of Microsoft's contracted future cloud revenue.

Finally, Amazon is closing all of its Fresh grocery stores and Go convenience stores in the U.S., exiting its homegrown retail formats entirely. Todd and Taylor visit a Seattle location during its clearance sale, and find a long line at a store whose original promise was no lines at all.

Upcoming GeekWire Podcast Live Event: Join us from 4 p.m. to 6 p.m. Thursday, Feb 12 at Fremont Brewing for a live recording of the GeekWire Podcast with Todd Bishop and John Cook. Free for Fremont Chamber members, $15 for everyone else.&nbsp;<a href="https://fremontchamberofcommercewa.growthzoneapp.com/events/Details/live-recording-the-geekwire-podcast-1626188?sourceTypeId=Hub">Register here</a>.
This week on the show, Todd Bishop and Taylor Soper hit the road for a driving tour of the news, making stops at Starbucks, Microsoft, and an Amazon Fresh store in its final days.
First up, Starbucks <a href="https://www.geekwire.com/2026/tech-overhaul-helps-starbucks-post-first-u-s-transaction-growth-in-two-years/">reports its first U.S. transaction growth</a> in about two years &mdash; and <a href="https://www.geekwire.com/2026/vibe-coffee-is-coming-starbucks-is-building-an-ai-powered-ordering-companion/">announces plans for an AI "ordering companion"</a> that translates cravings into custom drinks. Todd tests it the old-fashioned way, ordering a banana bread latte at the drive-through.
Then, Microsoft <a href="https://www.geekwire.com/2026/microsoft-beats-expectations-cloud-tops-50b-as-openai-and-anthropic-deals-reshape-its-business/">beats quarterly expectations</a> but sees its stock drop 12% in a single day. The culprit? Investor concerns about the company's exposure to OpenAI, which now accounts for roughly 45% of Microsoft's contracted future cloud revenue.
Finally, Amazon is <a href="https://www.geekwire.com/2026/amazon-closing-all-amazon-fresh-and-go-stores-to-focus-on-whole-foods-and-grocery-delivery/">closing</a> all of its Fresh grocery stores and Go convenience stores in the U.S., exiting its homegrown retail formats entirely. Todd and Taylor visit a Seattle location during its clearance sale, and find a long line at a store whose original promise was no lines at all.

GeekWire Field Trip: Starbucks rebounds, Microsoft slides, and Amazon resets

Newly unsealed court documents reveal the behind-the-scenes history of Microsoft and OpenAI · including a surprise: Amazon Web Services was the Silicon Valley AI lab's original partner.

Plus, Microsoft CEO Satya Nadella debuts a new AI catchphrase at Davos, startup CEO Dave Clark gets attention for his "wildly productive weekend," Elon Musk talks aliens, and the latest on physical AI startups in the Pacific Northwest, including Overland AI and AIM Intelligent Machines.

With GeekWire co-founders John Cook and Todd Bishop; edited by Curt Milton.

Newly unsealed&nbsp;<a href="https://www.geekwire.com/2026/the-microsoft-openai-files-internal-documents-reveal-the-realities-of-ais-defining-alliance/">court documents</a> reveal the behind-the-scenes history of Microsoft and OpenAI &middot; including a surprise: Amazon Web Services was the Silicon Valley AI lab's original partner.
Plus, Microsoft CEO Satya Nadella&nbsp;<a href="https://www.geekwire.com/2026/satya-nadellas-new-metaphor-for-the-ai-age-we-are-becoming-managers-of-infinite-minds/">debuts a new AI catchphrase</a> at Davos, startup CEO Dave Clark gets attention for his "<a href="https://www.geekwire.com/2026/wildly-productive-weekend-former-amazon-execs-vibe-coding-post-sparks-debate-over-viral-ai-tools/">wildly productive weekend,</a>" Elon Musk&nbsp;<a href="https://www.youtube.com/watch?v=UrB2tQDVLLo">talks aliens</a>, and the latest on physical AI startups in the Pacific Northwest, including <a href="https://www.geekwire.com/2026/seattle-startup-overland-ai-partners-with-cal-fire-to-use-self-driving-4-wheelers-for-wildfire-response/">Overland AI</a> and <a href="https://www.geekwire.com/2026/air-force-awards-4-9m-contract-to-seattle-area-autonomous-construction-startup-aim/">AIM Intelligent Machines</a>.
With GeekWire co-founders John Cook and Todd Bishop; edited by Curt Milton.

Microsoft's private OpenAI emails and Satya Nadella’s new AI catchphrase

Someone listening to last week’s GeekWire Podcast caught something we missed: a misleading comment by Alexa during our voice ordering demo — illustrating the challenges of ordering by voice vs. screen. We followed up with Amazon, which says it has fixed the underlying bug.

On this week’s show, we play the audio of the order again. Can you catch it? 

Plus, Microsoft announces a "community first" approach to AI data centers after backlash over power and water usage — and President Trump scooped us on the story. We discuss the larger issues and play a highlight from our interview with Microsoft President Brad Smith.

Also: the technology capturing images of every fan at Lumen Field, UK police blame Copilot for a hallucinated soccer match, and Redfin Glenn Kelman departs six months after the company's acquisition by Rocket.

With GeekWire co-founders John Cook and Todd Bishop; Edited by Curt Milton.

Someone listening to <a href="https://www.geekwire.com/2026/geekwire-podcast-alexas-next-act-microsofts-retail-play-googles-ai-inbox-and-a-smart-bird-feeder-fail/">last week&rsquo;s GeekWire Podcast</a> caught something we missed: a misleading comment by Alexa during our voice ordering demo &mdash; illustrating the challenges of ordering by voice vs. screen. We followed up with Amazon, which says it has fixed the underlying bug.
On this week&rsquo;s show, we play the audio of the order again. Can you catch it?&nbsp;
Plus, Microsoft <a href="https://www.geekwire.com/2026/microsoft-responds-to-ai-data-center-revolt-vowing-to-cover-full-power-costs-and-reject-local-tax-breaks/">announces a "community first" approach to AI data centers</a> after backlash over power and water usage &mdash; and President Trump scooped us on the story. We discuss the larger issues and play a highlight from our interview with Microsoft President Brad Smith.
Also: the technology <a href="https://www.geekwire.com/2026/will-seahawks-fans-have-reason-to-cheer-against-49ers-stadium-cameras-will-capture-the-reaction/">capturing images of every fan</a> at Lumen Field, UK police <a href="https://www.theverge.com/news/861668/uk-police-microsoft-copilot-error-mistake">blame Copilot for a hallucinated soccer match</a>, and Redfin Glenn Kelman&nbsp;<a href="https://www.geekwire.com/2026/redfin-ceo-glenn-kelman-departs-after-leading-seattle-real-estate-giant-for-20-years/">departs</a> six months after the company's acquisition by Rocket.
With GeekWire co-founders John Cook and Todd Bishop; Edited by Curt Milton.

When AI becomes the creative director: Amazon VP Jay Richman on the future of media and ads

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