What’s it like to pitch your dream on Shark Tank, get rejected on national TV in front of eight million people — and then turn that failure into a company Amazon later buys for more than a billion dollars. Ring founder Jamie Siminoff did just that. A serial inventor and entrepreneur, Siminoff joins us to talk about his new book, Ding Dong: How Ring Went from Shark Tank Reject to Everyone’s Front Door (out Nov. 10), sharing the messy, high-stakes, and ultimately inspiring story behind the company.

Now back at Amazon as a vice president leading Ring and the company’s home-security businesses, Siminoff reflects on failure, reinvention, and what comes next in the age of AI.

Related links and stories
Pre-order the book on Amazon.
GeekWire:Ring founder Jamie Siminoff rejoins Amazon in new VP role
Business Insider: Amazon VP says his division is hiring and promoting based on employees’ AI usage
Inc.:The tech founder who wants to fix small-town America

With GeekWire co-founder Todd Bishop

What&rsquo;s it like to pitch your dream on Shark Tank, get rejected on national TV in front of eight million people &mdash; and then turn that failure into a company Amazon later buys for more than a billion dollars.&nbsp;Ring founder Jamie Siminoff did just that. A serial inventor and entrepreneur, Siminoff joins us to talk about his new book, <a href="https://www.amazon.com/Ding-Dong-Shark-Reject-Everyones/dp/B0FXBSQDXV/ref=zg_bsnr_g_3_d_sccl_3/000-0000000-0000000?psc=1">Ding Dong: How Ring Went from Shark Tank Reject to Everyone&rsquo;s Front Door</a> (out Nov. 10), sharing the messy, high-stakes, and ultimately inspiring story behind the company.
Now back at Amazon as a vice president leading Ring and the company&rsquo;s home-security businesses, Siminoff reflects on failure, reinvention, and what comes next in the age of AI.
Related links and stories
<ul>
<li data-start="707" data-end="885"><a href="https://www.amazon.com/Ding-Dong-Shark-Reject-Everyones/dp/B0FXBSQDXV/ref=zg_bsnr_g_3_d_sccl_3/000-0000000-0000000?psc=1">Pre-order the book on Amazon</a>.</li>
<li data-start="707" data-end="885">GeekWire: <a href="https://www.geekwire.com/2025/ring-founder-jamie-siminoff-rejoins-amazon-in-new-vp-role/">Ring founder Jamie Siminoff rejoins Amazon in new VP role</a></li>
<li data-start="707" data-end="885">Business Insider:&nbsp;<a href="https://www.businessinsider.com/amazon-vp-jamie-siminoff-hiring-promoting-ai-usage-2025-10">Amazon VP says his division is hiring and promoting based on employees&rsquo; AI usage</a></li>
<li data-start="707" data-end="885">Inc.: <a href="https://www.inc.com/magazine/202312/tom-foster/the-tech-founder-who-wants-to-fix-small-town-america.html">The tech founder who wants to fix small-town America</a></li>
</ul>
With GeekWire co-founder Todd Bishop

GeekWire brings you the week's latest technology news, trends and insights, covering the world of technology from our home base in Seattle. Our regular news podcast features commentary and analysis from our editors and reporters, plus interviews with special guests.

GeekWire reporters John Cook, Todd Bishop and guests talk about the latest tech news and trends.

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