This week on the GeekWire Podcast: An inside look at Amazon's classic process for strategic thinking and decision-making, with a former Amazon product and technology director who has written new book about the documents used by the company to determine its direction. What can others learn from its approach?

Plus, we break down this pivotal moment in Amazon's history, as employees return to the office five days a week; and we check in on the state of the Seattle startup world.

Our guest is Marcelo Calbucci, a serial entrepreneur and longtime Seattle startup community leader who has worked for both Amazon and Microsoft. His new book is The PRFAQ Framework: Adapting Amazon's Innovation Framework to Work for You. It's available in hardback and Kindle.

Calbucci has also created a giveaway contest for GeekWire readers and listeners. Enter here for a chance to win a copy of the book.

With GeekWire co-founder Todd Bishop; edited and produced by Curt Milton.

This week on the GeekWire Podcast: An inside look at Amazon's classic process for strategic thinking and decision-making, with a former Amazon product and technology director who has written new book about the documents used by the company to determine its direction. What can others learn from its approach?
Plus, we break down this pivotal moment in Amazon's history, as employees return to the office five days a week; and we check in on the state of the Seattle startup world.
Our guest is <a href="https://www.linkedin.com/in/marcelocalbucci">Marcelo Calbucci</a>, a serial entrepreneur and longtime Seattle startup community leader who has worked for both Amazon and Microsoft. His new book is <a href="https://www.theprfaq.com/">The PRFAQ Framework: Adapting Amazon's Innovation Framework to Work for You</a>. It's available <a href="https://www.amazon.com/PRFAQ-Framework-Adapting-Amazons-Innovation/dp/B0DPCXCC8Y/">in hardback and Kindle</a>.
Calbucci has also created a giveaway contest for GeekWire readers and listeners. <a href="https://www.theprfaq.com/giveaway/geekwire">Enter here</a> for a chance to win a copy of the book.
With GeekWire co-founder Todd Bishop; edited and produced by Curt Milton.

GeekWire brings you the week's latest technology news, trends and insights, covering the world of technology from our home base in Seattle. Our regular news podcast features commentary and analysis from our editors and reporters, plus interviews with special guests.

GeekWire reporters John Cook, Todd Bishop and guests talk about the latest tech news and trends.

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