Publicly challenging the National Enquirer's parent company AMI for attempted blackmail and extortion, as Jeff Bezos did in his remarkable post Thursday afternoon, is bold, risky and even admirable, especially for someone in his position. But for Amazon and its founder, there's more than some embarrassing pictures at stake.

<p>Publicly challenging the National Enquirer's parent company AMI for attempted blackmail and extortion, as <a href="https://medium.com/@jeffreypbezos/no-thank-you-mr-pecker-146e3922310f">Jeff Bezos did in his remarkable post Thursday afternoon</a>, is bold, risky and even admirable, especially for someone in his position. But for Amazon and its founder, there's more than some embarrassing pictures at stake.</p>

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