Our guests this week: Adam Brotman and Andy Sack, co-authors of the book AI First: The Playbook for a Future-Proof Business and Brand. 

Brotman was Starbucks’ chief digital officer and later co-CEO of J.Crew. Sack is a founder, investor, and longtime advisor to tech leaders. Together, they run Forum3, a company that helps brands rethink loyalty and customer engagement.

For their book, they interviewed experts including Bill Gates, Sam Altman, Reid Hoffman and Ethan Mollick, and spent time with companies that have had early success with AI implementation.

We talk about their "holy sh*t" moment with Sam Altman, how Moderna achieved 80% employee participation through AI contests, the CEO who supercharged sales by using AI to analyze call transcripts, and what leaders should actually be doing to roll out AI within their organizations.

With GeekWire co-founder Todd Bishop.

Our guests this week: <a href="https://www.linkedin.com/in/adambrotman/">Adam Brotman</a> and <a href="https://www.linkedin.com/in/andysack/">Andy Sack</a>, co-authors of the book <a href="https://www.forum3.com/ai-first-book">AI First: The Playbook for a Future-Proof Business and Brand</a>.&nbsp;
Brotman was Starbucks&rsquo; chief digital officer and later co-CEO of J.Crew. Sack is a founder, investor, and longtime advisor to tech leaders. Together, they run <a href="https://www.forum3.com/">Forum3</a>, a company that helps brands rethink loyalty and customer engagement.
For their book, they interviewed experts including Bill Gates, Sam Altman, Reid Hoffman and Ethan Mollick, and spent time with companies that have had early success with AI implementation.
We talk about their "holy sh*t" moment with Sam Altman, how Moderna achieved 80% employee participation through AI contests, the CEO who supercharged sales by using AI to analyze call transcripts, and what leaders should actually be doing to roll out AI within their organizations.
With GeekWire co-founder Todd Bishop.

GeekWire brings you the week's latest technology news, trends and insights, covering the world of technology from our home base in Seattle. Our regular news podcast features commentary and analysis from our editors and reporters, plus interviews with special guests.

GeekWire reporters John Cook, Todd Bishop and guests talk about the latest tech news and trends.

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