This week: Jeff Bezos is back in startup mode (sort of) with Project Prometheus — a $6.2 billion AI-for-the-physical-world venture that instantly became one of the most talked-about new companies in tech. We dig into what his return to the CEO title really means, why the company’s location is still a mystery, and how this echoes the era when Bezos was regularly launching big bets from Seattle.

Then we look at Amazon’s latest real-world experiment: package-return kiosks popping up inside Goodwill stores around the Seattle region. It’s a small pilot, but it brings back memories of the early days when Amazon’s oddball experiments seemed to appear out of nowhere.

And finally…Todd makes the case for upgrading his 2007 Toyota Camry with CarPlay, Android Auto, and a backup camera — while John questions the logic of sinking thousands into a beloved older car.

All that, plus a mystery Microsoft shirt, a little Seattle nostalgia, and a look ahead to next week’s podcast collaboration with Me, Myself and AI from MIT Sloan Management Review.

With GeekWire co-founders John Cook and Todd Bishop

This week: Jeff Bezos is <a href="https://www.geekwire.com/2025/jeff-bezos-takes-co-ceo-role-at-secretive-ai-startup-project-prometheus/?utm_source=chatgpt.com">back in startup mode</a> (sort of) with Project Prometheus &mdash; a $6.2 billion AI-for-the-physical-world venture that instantly became one of the most talked-about new companies in tech. We dig into what his return to the CEO title really means, why the company&rsquo;s location is still a mystery, and how this echoes the era when Bezos was regularly launching big bets from Seattle.
Then we look at Amazon&rsquo;s <a href="https://www.geekwire.com/2025/amazon-expands-package-return-network-with-new-goodwill-partnership-in-seattle-area/">latest real-world experiment</a>: package-return kiosks popping up inside Goodwill stores around the Seattle region. It&rsquo;s a small pilot, but it brings back memories of the early days when Amazon&rsquo;s oddball experiments seemed to appear out of nowhere.
And finally&hellip;Todd makes the case for upgrading his 2007 Toyota Camry with CarPlay, Android Auto, and a backup camera &mdash; while John questions the logic of sinking thousands into a beloved older car.
All that, plus <a href="https://www.linkedin.com/posts/bishoptodd_ok-microsoft-experts-weve-got-a-thrift-activity-7396653197215350785-Lm4Y?utm_source=share&amp;amp;utm_medium=member_desktop&amp;amp;rcm=ACoAAAAmZBMB4ZPLFVeakJlucqgeZbv9Gl1WRKU">a mystery Microsoft shirt</a>, a little Seattle nostalgia, and a look ahead to next week&rsquo;s podcast collaboration with <a href="https://sloanreview.mit.edu/audio-series/me-myself-and-ai/">Me, Myself and AI</a> from MIT Sloan Management Review.
With GeekWire co-founders John Cook and Todd Bishop

GeekWire brings you the week's latest technology news, trends and insights, covering the world of technology from our home base in Seattle. Our regular news podcast features commentary and analysis from our editors and reporters, plus interviews with special guests.

GeekWire reporters John Cook, Todd Bishop and guests talk about the latest tech news and trends.

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