This week, we take a closer look at Amazon's Alexa in a world where generative AI is enabling increasingly sophisticated conversations with digital assistants. 

How does Alexa stack up against ChatGPT? Is that even a fair comparison? How will privacy play into all of this? And what's Amazon's commitment to Alexa in this era of corporate cutbacks. Those are some of the topics we discuss with Rohit Prasad, the longtime senior vice president and head scientist for Alexa, whose role has expanded in the past year to lead the entire Alexa business. 

With GeekWire co-founder Todd Bishop. Edited and produced by Curt Milton.