This week: Michael Levin and Josh Lowitz of Consumer Intelligence Research Partners (CIRP) discuss the state of Amazon's Alexa and Echo business, and what the recently announced Alexa+ service means for the company and users. CIRP studies consumer behavior to provide insights for investors and industry leaders.

Related links and coverage
CIRP: Amazon Report on Substack. (Check out CIRP's Apple Report, as well.)
CIRP's Amazon Report: Alexa, Should I Pay for Alexa+? Or Get a New Echo?
GeekWire: Amazon’s new Alexa+ uses generative AI to personalize conversations and automate tasks
Amazon: Introducing Alexa+, the next generation of Alexa


With GeekWire co-founder Todd Bishop; Edited by Curt Milton. 

This week:&nbsp;<a href="https://www.linkedin.com/in/michaelrlevin/">Michael Levin</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/jlowitz/">Josh Lowitz</a>&nbsp;of&nbsp;<a href="https://www.cirpllc.com/">Consumer Intelligence Research Partners</a> (CIRP) discuss the state of Amazon's Alexa and Echo business, and what the recently announced Alexa+ service means for the company and users. CIRP studies consumer behavior to provide insights for investors and industry leaders.
Related links and coverage
<ul>
<li>CIRP:&nbsp;<a href="https://cirpamazon.substack.com/">Amazon Report on Substack</a>. (Check out&nbsp;<a href="https://cirpapple.substack.com/">CIRP's Apple Report</a>, as well.)</li>
<li>CIRP's Amazon Report: <a href="https://cirpamazon.substack.com/p/alexa-should-i-pay-for-alexa-or-get">Alexa, Should I Pay for Alexa+? Or Get a New Echo?</a></li>
<li>GeekWire: <a href="https://www.geekwire.com/2025/amazons-new-alexa-uses-generative-ai-to-personalize-conversations-and-automate-tasks/">Amazon&rsquo;s new Alexa+ uses generative AI to personalize conversations and automate tasks</a></li>
<li>Amazon:<a href="https://www.aboutamazon.com/news/devices/new-alexa-generative-artificial-intelligence"> Introducing Alexa+, the next generation of Alexa </a></li>
</ul>
With GeekWire co-founder Todd Bishop; Edited by Curt Milton.&nbsp;

GeekWire brings you the week's latest technology news, trends and insights, covering the world of technology from our home base in Seattle. Our regular news podcast features commentary and analysis from our editors and reporters, plus interviews with special guests.

GeekWire reporters John Cook, Todd Bishop and guests talk about the latest tech news and trends.

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