Alexa's AI upgrade: What it means for Amazon's business and Alexa users

Published Mar 8, 2025, 3:41 PM

This week: Michael Levin and Josh Lowitz of Consumer Intelligence Research Partners (CIRP) discuss the state of Amazon's Alexa and Echo business, and what the recently announced Alexa+ service means for the company and users. CIRP studies consumer behavior to provide insights for investors and industry leaders.

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With GeekWire co-founder Todd Bishop; Edited by Curt Milton.