This week: Michael Levin and Josh Lowitz of Consumer Intelligence Research Partners (CIRP) discuss the state of Amazon's Alexa and Echo business, and what the recently announced Alexa+ service means for the company and users. CIRP studies consumer behavior to provide insights for investors and industry leaders.

Related links and coverage
CIRP: Amazon Report on Substack. (Check out CIRP's Apple Report, as well.)
CIRP's Amazon Report: Alexa, Should I Pay for Alexa+? Or Get a New Echo?
GeekWire: Amazon’s new Alexa+ uses generative AI to personalize conversations and automate tasks
Amazon: Introducing Alexa+, the next generation of Alexa


With GeekWire co-founder Todd Bishop; Edited by Curt Milton. 

This week:&nbsp;<a href="https://www.linkedin.com/in/michaelrlevin/">Michael Levin</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/jlowitz/">Josh Lowitz</a>&nbsp;of&nbsp;<a href="https://www.cirpllc.com/">Consumer Intelligence Research Partners</a> (CIRP) discuss the state of Amazon's Alexa and Echo business, and what the recently announced Alexa+ service means for the company and users. CIRP studies consumer behavior to provide insights for investors and industry leaders.
Related links and coverage
<ul>
<li>CIRP:&nbsp;<a href="https://cirpamazon.substack.com/">Amazon Report on Substack</a>. (Check out&nbsp;<a href="https://cirpapple.substack.com/">CIRP's Apple Report</a>, as well.)</li>
<li>CIRP's Amazon Report: <a href="https://cirpamazon.substack.com/p/alexa-should-i-pay-for-alexa-or-get">Alexa, Should I Pay for Alexa+? Or Get a New Echo?</a></li>
<li>GeekWire: <a href="https://www.geekwire.com/2025/amazons-new-alexa-uses-generative-ai-to-personalize-conversations-and-automate-tasks/">Amazon&rsquo;s new Alexa+ uses generative AI to personalize conversations and automate tasks</a></li>
<li>Amazon:<a href="https://www.aboutamazon.com/news/devices/new-alexa-generative-artificial-intelligence"> Introducing Alexa+, the next generation of Alexa </a></li>
</ul>
With GeekWire co-founder Todd Bishop; Edited by Curt Milton.&nbsp;

GeekWire brings you the week's latest technology news, trends and insights, covering the world of technology from our home base in Seattle. Our regular news podcast features commentary and analysis from our editors and reporters, plus interviews with special guests.

GeekWire reporters John Cook, Todd Bishop and guests talk about the latest tech news and trends.

GeekWire

Alexa's AI upgrade: What it means for Amazon's business and Alexa users

Someone listening to last week’s GeekWire Podcast caught something we missed: a misleading comment by Alexa during our voice ordering demo — illustrating the challenges of ordering by voice vs. screen. We followed up with Amazon, which says it has fixed the underlying bug.

On this week’s show, we play the audio of the order again. Can you catch it? 

Plus, Microsoft announces a "community first" approach to AI data centers after backlash over power and water usage — and President Trump scooped us on the story. We discuss the larger issues and play a highlight from our interview with Microsoft President Brad Smith.

Also: the technology capturing images of every fan at Lumen Field, UK police blame Copilot for a hallucinated soccer match, and Redfin Glenn Kelman departs six months after the company's acquisition by Rocket.

With GeekWire co-founders John Cook and Todd Bishop; Edited by Curt Milton.

Someone listening to <a href="https://www.geekwire.com/2026/geekwire-podcast-alexas-next-act-microsofts-retail-play-googles-ai-inbox-and-a-smart-bird-feeder-fail/">last week&rsquo;s GeekWire Podcast</a> caught something we missed: a misleading comment by Alexa during our voice ordering demo &mdash; illustrating the challenges of ordering by voice vs. screen. We followed up with Amazon, which says it has fixed the underlying bug.
On this week&rsquo;s show, we play the audio of the order again. Can you catch it?&nbsp;
Plus, Microsoft <a href="https://www.geekwire.com/2026/microsoft-responds-to-ai-data-center-revolt-vowing-to-cover-full-power-costs-and-reject-local-tax-breaks/">announces a "community first" approach to AI data centers</a> after backlash over power and water usage &mdash; and President Trump scooped us on the story. We discuss the larger issues and play a highlight from our interview with Microsoft President Brad Smith.
Also: the technology <a href="https://www.geekwire.com/2026/will-seahawks-fans-have-reason-to-cheer-against-49ers-stadium-cameras-will-capture-the-reaction/">capturing images of every fan</a> at Lumen Field, UK police <a href="https://www.theverge.com/news/861668/uk-police-microsoft-copilot-error-mistake">blame Copilot for a hallucinated soccer match</a>, and Redfin Glenn Kelman&nbsp;<a href="https://www.geekwire.com/2026/redfin-ceo-glenn-kelman-departs-after-leading-seattle-real-estate-giant-for-20-years/">departs</a> six months after the company's acquisition by Rocket.
With GeekWire co-founders John Cook and Todd Bishop; Edited by Curt Milton.

Amazon fixes Alexa voice ordering bug; Microsoft rethinks AI data centers; Stadium cameras capture every Seahawks fan


This week on the GeekWire Podcast: Amazon and Microsoft are racing to define the next era of consumer AI, on multiple fronts. We discuss Amazon's attempt to upgrade Alexa into a true generative AI home chatbot — complete with a new web portal and updated Alexa app — while Microsoft leverages its enterprise strength to win over retailers with a new Copilot Checkout feature.

Plus, we explore Google's upcoming "AI Inbox" for Gmail, which promises to act like an executive assistant for your email. We talk about a DIY bird feeder experiment that resulted in "fuzzy birds," and share our initial experience with AI automation on the PC desktop from Seattle startup Vercept.

We offer a Netflix recommendation, Cover-Up, the new documentary about investigative journalist Seymour Hersh. And on that theme, we lament the loss of a major American newspaper, the Pittsburgh Post-Gazette, and reminisce about the time we made an appearance on its editorial page.

With GeekWire co-founders Todd Bishop and John Cook. Edited by Curt Milton.

This week on the GeekWire Podcast: Amazon and Microsoft are racing to define the next era of consumer AI, on multiple fronts. We discuss Amazon's attempt to upgrade Alexa into a true generative AI home chatbot &mdash; complete with <a href="https://www.geekwire.com/2026/amazons-ai-on-the-web-wrist-and-phone-tech-giant-chases-consumer-rivals-with-latest-moves/">a new web portal and updated Alexa app</a> &mdash; while Microsoft leverages its enterprise strength to win over retailers with<a href="https://www.geekwire.com/2026/microsoft-launches-copilot-checkout-joining-the-ai-shopping-race-against-amazon-google-and-openai/"> a new Copilot Checkout feature</a>.
Plus, we explore Google's upcoming <a href="https://blog.google/products-and-platforms/products/gmail/gmail-is-entering-the-gemini-era/">"AI Inbox" for Gmail</a>, which promises to act like an executive assistant for your email. We talk about a DIY bird feeder experiment that resulted in "fuzzy birds," and share our initial experience with AI automation on the PC desktop from Seattle startup <a href="https://vercept.com/">Vercept</a>.
We offer a Netflix recommendation, <a href="https://www.netflix.com/tudum/articles/cover-up-documentary-release-date-news">Cover-Up</a>, the new documentary about investigative journalist Seymour Hersh. And on that theme, we lament <a href="https://www.nytimes.com/2026/01/07/business/media/pittsburgh-post-gazette-closing.html?unlocked_article_code=1.DVA.rrTv.fA0OBVAIpL36&amp;smid=url-share">the loss of a major American newspaper</a>, the Pittsburgh Post-Gazette, and reminisce about the time we made an appearance <a href="https://www.linkedin.com/posts/bishoptodd_very-sorry-to-see-the-news-about-the-decision-activity-7414823628833357824-L41n/">on its editorial page</a>.
With GeekWire co-founders Todd Bishop and John Cook. Edited by Curt Milton.

Alexa’s next act, Microsoft’s retail play, Google’s AI inbox, and a smart bird feeder fail


The FCC delivered a massive shakeup to the drone industry right before the holidays, adding foreign-made drones (most notably from industry giant DJI) to its "Covered List" of national security threats. While the move effectively bans the sale of future DJI models in the U.S., GeekWire’s Todd Bishop and John Cook explore why this might be a golden economic opportunity for the Pacific Northwest.

Featuring highlights from a recent interview with Blake Resnick of Brinc, the Seattle-based maker of public safety drones, who lobbied for the U.S. policy change and supports the move.

Related story:Drone capital of the world? Seattle could be a big winner in the U.S. crackdown on DJI and others

Plus, the results are in. After ignoring John’s advice and deciding to retrofit his 2007 Toyota Camry with a modern infotainment system, Todd shares the verdict. 

The FCC delivered a massive shakeup to the drone industry right before the holidays, adding foreign-made drones (most notably from industry giant DJI) to its "Covered List" of national security threats. While the move effectively bans the sale of future DJI models in the U.S., GeekWire&rsquo;s Todd Bishop and John Cook explore why this might be a golden economic opportunity for the Pacific Northwest.
Featuring highlights from a recent interview with <a href="https://www.linkedin.com/in/blake-resnick-164871bb/">Blake Resnick</a> of <a href="https://brincdrones.com/">Brinc</a>, the Seattle-based <a href="https://www.geekwire.com/2025/public-safety-drone-maker-brinc-raises-75m-forms-strategic-alliance-with-motorola/">maker of public safety drones</a>, who lobbied for the U.S. policy change and supports the move.
Related story: <a href="https://www.geekwire.com/2025/drone-capital-of-the-world-seattle-could-be-a-big-winner-in-the-u-s-crackdown-on-dji-and-others/">Drone capital of the world? Seattle could be a big winner in the U.S. crackdown on DJI and others</a>
Plus, the results are in. After <a href="https://www.geekwire.com/2025/bezos-is-back-in-startup-mode-amazon-gets-weird-again-and-the-great-old-car-tech-retrofit-debate/">ignoring John&rsquo;s advice</a> and deciding to retrofit his 2007 Toyota Camry with a modern infotainment system, Todd shares the verdict.&nbsp;

Alexa's AI upgrade: What it means for Amazon's business and Alexa users

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