This week: Michael Levin and Josh Lowitz of Consumer Intelligence Research Partners (CIRP) discuss the state of Amazon's Alexa and Echo business, and what the recently announced Alexa+ service means for the company and users. CIRP studies consumer behavior to provide insights for investors and industry leaders.

Related links and coverage
CIRP: Amazon Report on Substack. (Check out CIRP's Apple Report, as well.)
CIRP's Amazon Report: Alexa, Should I Pay for Alexa+? Or Get a New Echo?
GeekWire: Amazon’s new Alexa+ uses generative AI to personalize conversations and automate tasks
Amazon: Introducing Alexa+, the next generation of Alexa


With GeekWire co-founder Todd Bishop; Edited by Curt Milton. 

This week:&nbsp;<a href="https://www.linkedin.com/in/michaelrlevin/">Michael Levin</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/in/jlowitz/">Josh Lowitz</a>&nbsp;of&nbsp;<a href="https://www.cirpllc.com/">Consumer Intelligence Research Partners</a> (CIRP) discuss the state of Amazon's Alexa and Echo business, and what the recently announced Alexa+ service means for the company and users. CIRP studies consumer behavior to provide insights for investors and industry leaders.
Related links and coverage
<ul>
<li>CIRP:&nbsp;<a href="https://cirpamazon.substack.com/">Amazon Report on Substack</a>. (Check out&nbsp;<a href="https://cirpapple.substack.com/">CIRP's Apple Report</a>, as well.)</li>
<li>CIRP's Amazon Report: <a href="https://cirpamazon.substack.com/p/alexa-should-i-pay-for-alexa-or-get">Alexa, Should I Pay for Alexa+? Or Get a New Echo?</a></li>
<li>GeekWire: <a href="https://www.geekwire.com/2025/amazons-new-alexa-uses-generative-ai-to-personalize-conversations-and-automate-tasks/">Amazon&rsquo;s new Alexa+ uses generative AI to personalize conversations and automate tasks</a></li>
<li>Amazon:<a href="https://www.aboutamazon.com/news/devices/new-alexa-generative-artificial-intelligence"> Introducing Alexa+, the next generation of Alexa </a></li>
</ul>
With GeekWire co-founder Todd Bishop; Edited by Curt Milton.&nbsp;

GeekWire brings you the week's latest technology news, trends and insights, covering the world of technology from our home base in Seattle. Our regular news podcast features commentary and analysis from our editors and reporters, plus interviews with special guests.

GeekWire reporters John Cook, Todd Bishop and guests talk about the latest tech news and trends.

GeekWire

Alexa's AI upgrade: What it means for Amazon's business and Alexa users

If you're looking for an uncommon thinker, how about a tech industry veteran developing and selling landline phones in 2025 — and selling out of them in the process. Chet Kittleson is the co-founder and CEO of Tin Can, a Seattle startup making Wi-Fi enabled landline phones designed to let kids talk to friends and family with just their voices. No screens, no AI. 

GeekWire recognized Kittleson as one of our Uncommon Thinkers for 2025, a program presented in partnership with Greater Seattle Partners honoring inventors, scientists, and entrepreneurs transforming their industries in unexpected ways.

In this episode, he talks about the moment at school pickup that sparked the idea, why his own kids don't own devices, what happened when he eliminated screens on family road trips, and the $12 million seed round led by Greylock that will fuel the company's next chapter.

Related stories:
Tin Can dials up another $12M to meet soaring demand for landline-style phone for kids
Uncommon Thinkers: Tin Can is Chet Kittleson’s calling, and a way to foster deeper connections
Uncommon Thinkers: Hope for the future from our 2025 honorees

With GeekWire co-founder Todd Bishop; edited by Curt Milton.

 

If you're looking for an uncommon thinker, how about a tech industry veteran developing and selling landline phones in 2025 &mdash; and selling out of them in the process. Chet Kittleson is the co-founder and CEO of Tin Can, a Seattle startup making Wi-Fi enabled landline phones designed to let kids talk to friends and family with just their voices. No screens, no AI.&nbsp;
GeekWire recognized Kittleson as one of our <a href="https://www.geekwire.com/special-coverage/uncommon-thinkers-2025/">Uncommon Thinkers</a> for 2025, a program presented in partnership with Greater Seattle Partners honoring inventors, scientists, and entrepreneurs transforming their industries in unexpected ways.
In this episode, he talks about the moment at school pickup that sparked the idea, why his own kids don't own devices, what happened when he eliminated screens on family road trips, and the $12 million seed round led by Greylock that will fuel the company's next chapter.
Related stories:
<ul>
<li><a href="https://www.geekwire.com/2025/tin-can-dials-up-another-12m-to-meet-soaring-demand-for-landline-style-phone-for-kids/">Tin Can dials up another $12M to meet soaring demand for landline-style phone for kids</a></li>
<li><a href="https://www.geekwire.com/2025/uncommon-thinkers-tin-can-is-chet-kittlesons-calling-and-a-way-to-foster-deeper-connections/">Uncommon Thinkers: Tin Can is Chet Kittleson&rsquo;s calling, and a way to foster deeper connections</a></li>
<li><a href="https://www.geekwire.com/2025/uncommon-thinkers-hope-for-the-future-from-our-2025-honorees/">Uncommon Thinkers: Hope for the future from our 2025 honorees</a></li>
</ul>
With GeekWire co-founder Todd Bishop; edited by Curt Milton.
&nbsp;

Landline phones in 2025? How this tech vet is helping kids connect

On this special episode of the GeekWire Podcast, recorded backstage at the GeekWire Gala at the Showbox Sodo, we sit down with five of the inventors, scientists, and entrepreneurs selected as the Seattle region's 2025 Uncommon Thinkers, in partnership with Greater Seattle Partners.

Jeff Thornburg spent years building rocket engines for Elon Musk at SpaceX and Paul Allen at Stratolaunch. Now, as CEO of Portal Space Systems, he's moved past chemical rockets to revive a concept NASA studied decades ago but never pursued — a spacecraft powered by focused sunlight. He calls it a "steam engine for space." Read the profile.

Anindya Roy grew up in rural India without electricity, came to the U.S. with two suitcases and $2,000, and earned a spot in the lab of a Nobel Prize winner. Now, as co-founder of Lila Biologics, he's using AI to design proteins from scratch (molecules that have never existed in nature) to treat cancer. Read the profile.

Jay Graber runs Bluesky, the decentralized social network that's become a leading alternative to X and other centralized platforms. But while most tech CEOs build moats to lock users in, Jay and the Bluesky team are building a protocol designed to let them leave. She sees the network as a "collective organism," and she's creating a tech foundation meant to outlive her own company. Read the profile. Read the profile.

Kiana Ehsani came to Seattle from Iran for her PhD and spent four years at the Allen Institute for AI before becoming CEO of Vercept. She and the Vercept team are competing directly with OpenAI, Google and others in AI agents, building efficient agents that handle mundane digital tasks on computers so humans can spend less time on screens. Read the profile.

Brian Pinkard spent six months after college flipping rocks and building trails because he wanted to do work that mattered. That instinct led him to Aquagga, where he's proving that the industry standard of filtering and burying "forever chemicals" is obsolete. Instead, he's using technology originally designed to destroy chemical weapons to annihilate PFAS under extreme heat and pressure. Read the profile.

Eagle-eyed readers may have noticed we're missing one honoree — Chet Kittleson, co-founder and CEO of Tin Can, the startup making WiFi-enabled landline phones to help kids connect without screens. Chet wasn't able to join us, but we plan to speak with him on a future episode.

With GeekWire co-founder Todd Bishop. Edited by Curt Milton.

On this special episode of the GeekWire Podcast, recorded backstage at the GeekWire Gala at the Showbox Sodo, we sit down with five of the inventors, scientists, and entrepreneurs selected as the Seattle region's 2025 Uncommon Thinkers, in partnership with <a href="https://greater-seattle.com/">Greater Seattle Partners</a>.
Jeff Thornburg spent years building rocket engines for Elon Musk at SpaceX and Paul Allen at Stratolaunch. Now, as CEO of Portal Space Systems, he's moved past chemical rockets to revive a concept NASA studied decades ago but never pursued &mdash; a spacecraft powered by focused sunlight. He calls it a "steam engine for space." <a href="https://www.geekwire.com/2025/uncommon-thinkers-portal-space-jeff-thornburg/">Read the profile</a>.
Anindya Roy grew up in rural India without electricity, came to the U.S. with two suitcases and $2,000, and earned a spot in the lab of a Nobel Prize winner. Now, as co-founder of Lila Biologics, he's using AI to design proteins from scratch (molecules that have never existed in nature) to treat cancer. <a href="https://www.geekwire.com/2025/uncommon-thinkers-a-scientists-journey-from-rural-india-to-turning-science-fiction-into-drug-candidates/">Read the profile</a>.
Jay Graber runs Bluesky, the decentralized social network that's become a leading alternative to X and other centralized platforms. But while most tech CEOs build moats to lock users in, Jay and the Bluesky team are building a protocol designed to let them leave. She sees the network as a "collective organism," and she's creating a tech foundation meant to outlive her own company. Read the profile. <a href="https://www.geekwire.com/2025/uncommon-thinkers-bluesky-ceo-jay-graber-is-planting-the-seeds-for-a-decentralized-digital-world/">Read the profile</a>.
Kiana Ehsani came to Seattle from Iran for her PhD and spent four years at the Allen Institute for AI before becoming CEO of Vercept. She and the Vercept team are competing directly with OpenAI, Google and others in AI agents, building efficient agents that handle mundane digital tasks on computers so humans can spend less time on screens. <a href="https://www.geekwire.com/2025/uncommon-thinkers-kiana-ehsani-thrives-on-scrappy-persistence-at-ai-startup-and-in-the-outdoors/">Read the profile</a>.
Brian Pinkard spent six months after college flipping rocks and building trails because he wanted to do work that mattered. That instinct led him to Aquagga, where he's proving that the industry standard of filtering and burying "forever chemicals" is obsolete. Instead, he's using technology originally designed to destroy chemical weapons to annihilate PFAS under extreme heat and pressure. <a href="https://www.geekwire.com/2025/uncommon-thinkers-brian-pinkard-looks-for-impact-from-flipping-rocks-to-destroying-forever-chemicals/">Read the profile</a>.
Eagle-eyed readers may have noticed we're missing one honoree &mdash; <a href="https://www.geekwire.com/2025/uncommon-thinkers-tin-can-is-chet-kittlesons-calling-and-a-way-to-foster-deeper-connections/">Chet Kittleson</a>, co-founder and CEO of Tin Can, the startup making WiFi-enabled landline phones to help kids connect without screens. Chet wasn't able to join us, but we plan to speak with him on a future episode.
With GeekWire co-founder Todd Bishop. Edited by Curt Milton.

Uncommon Thinkers 2025: Solar spacecraft, sci-fi biology, destroying PFAS, beyond AI chatbots, and better social media

Trevor Noah speaks with GeekWire's Todd Bishop after Noah taught a 5th grade class at Ardmore Elementary in Bellevue, Wash., for Code.org's Hour of AI during Computer Science Education Week. The former Daily Show host, comedian, author, podcast host, and Microsoft "Chief Questions Officer" talks about learning AI alongside kids, the importance of maintaining unbridled curiosity, and how artificial intelligence may — or may not — reshape the craft of comedy.

RELATED STORY: ‘We are all kids in the age of AI’: Trevor Noah teaches 5th graders — and learns a few things himself

Trevor Noah speaks with GeekWire's Todd Bishop after Noah taught a 5th grade class at Ardmore Elementary in Bellevue, Wash., for Code.org's <a href="https://code.org/en-US/hour-of-ai">Hour of AI</a> during Computer Science Education Week. The former Daily Show host, comedian, <a href="https://trevornoahbooks.com/">author</a>, <a href="https://www.youtube.com/@WhatNowPodcast">podcast host</a>, and <a href="https://www.youtube.com/playlist?list=PLFPUGjQjckXHAVzDxBpjXENRKgVU6KCzF">Microsoft "Chief Questions Officer"</a> talks about learning AI alongside kids, the importance of maintaining unbridled curiosity, and how artificial intelligence may &mdash; or may not &mdash; reshape the craft of comedy.
RELATED STORY: <a href="https://www.geekwire.com/2025/we-are-all-kids-in-the-age-of-ai-trevor-noah-teaches-5th-graders-and-learns-a-few-things-himself/">&lsquo;We are all kids in the age of AI&rsquo;: Trevor Noah teaches 5th graders &mdash; and learns a few things himself</a>

Alexa's AI upgrade: What it means for Amazon's business and Alexa users

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