This week on the GeekWire Podcast, we get a deeper understanding of ADHD and neurodivergence in the tech industry and the workplace. Our guest is Brett Greene, a tech community leader in the Pacific Northwest who specializes in this field in his work with companies and individuals as an executive coach.

Related links
Find a list of ADHD Resources on Brett Greene's website, brettgreenecoaching.com.
Upcoming event: ADHD Strategies for Tech Founders and Investors: Understanding and Leveraging Neurodivergent Team Members for Maximum Success, July 18 in Bellevue, Wash.
Brett Greene is founder and CEO of New Tech Northwest.

With GeekWire co-founder Todd Bishop; edited and produced by Curt Milton.

This week on the GeekWire Podcast, we get a deeper understanding of ADHD and neurodivergence in the tech industry and the workplace. Our guest is <a href="https://www.linkedin.com/in/brettgreene/">Brett Greene</a>, a tech community leader in the Pacific Northwest who specializes in this field in his work with companies and individuals as an executive coach.
Related links
<ul>
<li>Find a list of <a href="https://brettgreenecoaching.com/resources/">ADHD Resources</a> on Brett Greene's website, <a href="https://brettgreenecoaching.com/">brettgreenecoaching.com</a>.</li>
<li>Upcoming event: <a href="https://www.newtechnorthwest.com/new-tech-events/adhd-strategies/">ADHD Strategies for Tech Founders and Investors</a>: Understanding and Leveraging Neurodivergent Team Members for Maximum Success, July 18 in Bellevue, Wash.</li>
<li>Brett Greene is founder and CEO of <a href="https://www.newtechnorthwest.com/">New Tech Northwest</a>.</li>
</ul>
With GeekWire co-founder Todd Bishop; edited and produced by Curt Milton.

GeekWire brings you the week's latest technology news, trends and insights, covering the world of technology from our home base in Seattle. Our regular news podcast features commentary and analysis from our editors and reporters, plus interviews with special guests.

GeekWire reporters John Cook, Todd Bishop and guests talk about the latest tech news and trends.

GeekWire

ADHD and the tech industry: Understanding the different 'operating systems for the brain'

This week on the show: Mark Zuckerberg's superyacht arrives in Seattle the same day Meta discloses nearly 1,400 local layoffs, robot pizza startup Picnic flames out and sells to a mystery buyer, and corporate America confronts the rising cost of AI, including the leaderboard-gaming practice known as "tokenmaxxing." And we return to the theme of billionaire yachts for our trivia challenge.

With GeekWire co-founders Todd Bishop and John Cook. 

This week on the show: Mark Zuckerberg's superyacht&nbsp;<a href="https://www.geekwire.com/2026/photos-mark-zuckerbergs-superyacht-arrives-in-seattle-the-same-day-meta-discloses-1400-local-job-cuts/">arrives in Seattle</a> the same day Meta discloses <a href="https://www.geekwire.com/2026/meta-cuts-nearly-1400-jobs-in-washington-state-20-of-local-workforce-in-sweeping-ai-revamp/">nearly 1,400 local layoffs</a>, robot pizza startup Picnic <a href="https://www.geekwire.com/2026/robot-pizza-startup-runs-out-of-dough-picnic-shuts-down-sells-assets-to-mystery-buyer/">flames out and sells to a mystery buyer</a>, and corporate America confronts the <a href="https://www.wsj.com/tech/ai/ai-tokens-productivity-d35c6bd8">rising cost of AI</a>, including the leaderboard-gaming practice <a href="https://www.ft.com/content/b1a62a7f-6df5-4c90-94ce-64ce9c9961b6">known as "tokenmaxxing."</a> And we return to the theme of billionaire yachts for our trivia challenge.
With GeekWire co-founders Todd Bishop and John Cook.&nbsp;

Zuckerberg's yacht, Meta's layoffs, a robot pizza flameout, and a reality check on AI expenses

On this special episode, Eric Ries, author of the 2011 bestseller "The Lean Startup," discusses his new book, "Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great."

Ries explains why he's redefining profit as the maximization of human flourishing, reveals his role advising Anthropic's founders on their corporate structure, and makes the case that the era of shareholder primacy is already over. He also discusses the fall of Whole Foods, the Musk v. OpenAI trial, and why he believes mission-controlled companies dramatically outperform.

GeekWire's Todd Bishop recorded this conversation with Ries after interviewing him on stage at Seattle Flow Startup Day on May 15. 

On this special episode, Eric Ries, author of the 2011 bestseller "The Lean Startup," discusses his new book, "<a href="https://www.amazon.com/Incorruptible-Good-Companies-Great-Stay/dp/B0FWZZBPZB">Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great.</a>"
Ries explains why he's redefining profit as the maximization of human flourishing, reveals his role advising Anthropic's founders on their corporate structure, and makes the case that the era of shareholder primacy is already over. He also discusses the fall of Whole Foods, the Musk v. OpenAI trial, and why he believes mission-controlled companies dramatically outperform.
GeekWire's Todd Bishop recorded this conversation with Ries after <a href="https://www.geekwire.com/2026/lean-startup-author-reveals-his-one-regret-about-his-bestselling-book-and-how-his-new-one-fixes-it/">interviewing him on stage</a> at Seattle Flow Startup Day on May 15.&nbsp;

'Lean Startup' author Eric Ries calls for a shift to 'mission primacy' in new book 'Incorruptible'

This week on a supersized Memorial Day Weekend edition of the GeekWire Podcast: A massive IPO filing from SpaceX includes new details about Elon Musk's Starlink business and its satellite factory in Redmond. Jeff Bezos talks about wealth, inequality and eventually tech in an hour-long CNBC appearance. John goes to World Cup ticketing hell and turns to ChatGPT and Gemini when FIFA's support falls short. And a special Sam Altman/Seattle startup edition of GeekWire Trivia.

With GeekWire co-founders Todd Bishop and John Cook.

Related Links:
SpaceX is churning out 70 Starlink satellites a week in Redmond, and other tidbits from its IPO filing
From the archives:SpaceX founder Elon Musk reveals new $10B 'Space Internet' plan at private Seattle event 
CNBC: Jeff Bezos blasts New York City school spending: It doesn’t get better outcomes
Jeff Bezos describes his $38B startup Prometheus for the first time: ‘Nothing to do with robotics’
Expedia at 30, the inside story: Online travel giant navigates its third tech disruption
Seattle, we've got an image problem
The view from Bellevue: Seattle has the foundation for future growth — if it can fix its taxes
Former Seattle Mayor Bruce Harrell has a new gig — startup CEO
Why this Seattle-area startup is putting its name on the front of an English Premier League soccer team
CEO of Paul Allen’s $3.1B science and tech fund steps down less than a year after launch
Award-winning Business Journal photographer Anthony Bolante dies at 58
'Soma' Somasegar, 1966-2026: Microsoft and Madrona leader was a champion of developers and startups

This week on a supersized Memorial Day Weekend edition of the GeekWire Podcast: A massive IPO filing from SpaceX includes new details about Elon Musk's Starlink business and its satellite factory in Redmond. Jeff Bezos talks about wealth, inequality and eventually tech in an hour-long CNBC appearance. John goes to World Cup ticketing hell and turns to ChatGPT and Gemini when FIFA's support falls short. And a special Sam Altman/Seattle startup edition of GeekWire Trivia.
With GeekWire co-founders Todd Bishop and John Cook.
Related Links:
<ul>
<li><a href="https://www.geekwire.com/2026/spacex-is-churning-out-70-starlink-satellites-a-week-in-redmond-and-other-tidbits-from-its-ipo-filing/">SpaceX is churning out 70 Starlink satellites a week in Redmond, and other tidbits from its IPO filing</a></li>
<li>From the archives: <a href="https://www.geekwire.com/2015/photos-spacex-founder-elon-musk-unveils-new-10b-space-internet-plan-private-seattle-event/">SpaceX founder Elon Musk reveals new $10B 'Space Internet' plan at private Seattle event&nbsp;</a></li>
<li>CNBC: <a href="https://www.cnbc.com/video/2026/05/21/jeff-bezos-blasts-nycs-school-spending-it-doesnt-get-better-outcomes.html">Jeff Bezos blasts New York City school spending: It doesn&rsquo;t get better outcomes</a></li>
<li><a href="https://www.geekwire.com/2026/jeff-bezos-describes-his-38b-startup-prometheus-for-the-first-time-nothing-to-do-with-robotics/">Jeff Bezos describes his $38B startup Prometheus for the first time: &lsquo;Nothing to do with robotics&rsquo;</a></li>
<li><a href="https://www.geekwire.com/2026/expedia-at-30-the-inside-story-online-travel-giant-navigates-its-third-tech-disruption/">Expedia at 30, the inside story: Online travel giant navigates its third tech disruption</a></li>
<li><a href="https://www.geekwire.com/2026/seattle-weve-got-an-image-problem/">Seattle, we've got an image problem</a></li>
<li><a href="https://www.geekwire.com/2026/the-view-from-bellevue-seattle-has-the-foundation-for-future-growth-if-it-can-fix-its-taxes/">The view from Bellevue: Seattle has the foundation for future growth &mdash; if it can fix its taxes</a></li>
<li><a href="https://www.geekwire.com/2026/former-seattle-mayor-bruce-harrell-has-a-new-gig-startup-ceo/">Former Seattle Mayor Bruce Harrell has a new gig &mdash; startup CEO</a></li>
<li><a href="https://www.geekwire.com/2026/why-this-seattle-area-startup-is-putting-its-name-on-the-front-of-an-english-premier-league-soccer-team/">Why this Seattle-area startup is putting its name on the front of an English Premier League soccer team</a></li>
<li><a href="https://www.geekwire.com/2026/ceo-of-paul-allens-3-1b-science-and-tech-fund-stepping-down-less-than-a-year-after-launch/">CEO of Paul Allen&rsquo;s $3.1B science and tech fund steps down less than a year after launch</a></li>
<li><a href="https://www.bizjournals.com/seattle/news/2026/05/21/anthony-bolante-photographer-obituary.html">Award-winning Business Journal photographer Anthony Bolante dies at 58</a></li>
<li><a href="https://www.geekwire.com/2026/s-soma-somasegar-1966-2026-microsoft-and-madrona-leader-was-a-champion-of-developers-and-startups/">'Soma' Somasegar, 1966-2026: Microsoft and Madrona leader was a champion of developers and startups</a></li>
</ul>

ADHD and the tech industry: Understanding the different 'operating systems for the brain'

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