A gay hockey romance was supposed to be niche. Instead "Heated Rivalry" sold out romance shelves, spiked ticket sales, and pulled in audiences the NHL had spent years chasing. So what actually happened and why did it land now, in the most cautious year for brands in a decade? Gayle and Daryl get the inside story from NHL CMO Heidi Browning and McCann's Chief Entertainment Officer Brendan Gaul: how a love story once dismissed as too small became the cultural moment every marketer wishes they'd seen coming.

A gay hockey romance was supposed to be niche. Instead "Heated Rivalry" sold out romance shelves, spiked ticket sales, and pulled in audiences the NHL had spent years chasing. So what actually happened and why did it land now, in the most cautious year for brands in a decade? Gayle and Daryl get the inside story from NHL CMO Heidi Browning and McCann's Chief Entertainment Officer Brendan Gaul: how a love story once dismissed as too small became the cultural moment every marketer wishes they'd seen coming.

It’s time for gay-i… because all marketing is NOT created equal!


Co-hosted by Gayle Troberman, co-founder of Bubbler and former CMO of iHeartMedia and Chief Creative Officer of Microsoft, and Daryl Lee, Global Chairman of McCann, gay-i casts a proudly gay eye on what is really moving the worlds of media, marketing, business and culture.


With C-suite firepower, queer curiosity and a healthy intolerance for boring conversations, each episode brings together LGBTQ+ leaders, allies, marketers, creators and cultural voices to unpack the campaigns, fandoms, entertainment, ideas and conversations reshaping culture and where brands must be paying attention. 

It&rsquo;s time for gay-i&hellip; because all marketing is NOT created equal!
 Co-hosted by Gayle Troberman, co-founder of Bubbler and former CMO of iHeartMedia and Chief Creative Officer of Microsoft, and Daryl Lee, Global Chairman of McCann, gay-i casts a proudly gay eye on what is really moving the worlds of media, marketing, business and culture.
 With C-suite firepower, queer curiosity and a healthy intolerance for boring conversations, each episode brings together LGBTQ+ leaders, allies, marketers, creators and cultural voices to unpack the campaigns, fandoms, entertainment, ideas and conversations reshaping culture and where brands must be paying attention.&nbsp;

gay-i

The Gay Phenomenon

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/662ddd99-dced-41e5-816a-b46700d3922a/transcript