A gay hockey romance was supposed to be niche. Instead "Heated Rivalry" sold out romance shelves, spiked ticket sales, and pulled in audiences the NHL had spent years chasing. So what actually happened and why did it land now, in the most cautious year for brands in a decade? Gayle and Daryl get the inside story from NHL CMO Heidi Browning and McCann's Chief Entertainment Officer Brendan Gaul: how a love story once dismissed as too small became the cultural moment every marketer wishes they'd seen coming.

A gay hockey romance was supposed to be niche. Instead "Heated Rivalry" sold out romance shelves, spiked ticket sales, and pulled in audiences the NHL had spent years chasing. So what actually happened and why did it land now, in the most cautious year for brands in a decade? Gayle and Daryl get the inside story from NHL CMO Heidi Browning and McCann's Chief Entertainment Officer Brendan Gaul: how a love story once dismissed as too small became the cultural moment every marketer wishes they'd seen coming.

It’s time for gay-i… because all marketing is NOT created equal!


Co-hosted by Gayle Troberman, co-founder of Bubbler and former CMO of iHeartMedia and Chief Creative Officer of Microsoft, and Daryl Lee, Global Chairman of McCann, gay-i casts a proudly gay eye on what is really moving the worlds of media, marketing, business and culture.


With C-suite firepower, queer curiosity and a healthy intolerance for boring conversations, each episode brings together LGBTQ+ leaders, allies, marketers, creators and cultural voices to unpack the campaigns, fandoms, entertainment, ideas and conversations reshaping culture and where brands must be paying attention. 

It&rsquo;s time for gay-i&hellip; because all marketing is NOT created equal!
 Co-hosted by Gayle Troberman, co-founder of Bubbler and former CMO of iHeartMedia and Chief Creative Officer of Microsoft, and Daryl Lee, Global Chairman of McCann, gay-i casts a proudly gay eye on what is really moving the worlds of media, marketing, business and culture.
 With C-suite firepower, queer curiosity and a healthy intolerance for boring conversations, each episode brings together LGBTQ+ leaders, allies, marketers, creators and cultural voices to unpack the campaigns, fandoms, entertainment, ideas and conversations reshaping culture and where brands must be paying attention.&nbsp;

gay-i

The Gay Phenomenon

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/662ddd99-dced-41e5-816a-b46700d3922a/transcript

$1.4 trillion in LGBTQ+ purchasing power has been sitting on the table for years. Nobody's refreshed the study. Pride sponsorships are down, rainbow logos are disappearing, and CMOs who were all-in two years ago have gone quiet. The audience is still growing. The math still points straight to Gen Z. Gayle and Daryl get the real numbers from GLAAD CEO Sarah Kate Ellis and the inside operator's view from P&G's Brent Miller — 30 years of doing this work inside the most mass-market company on earth — on why this is a growth strategy, not a gamble.

$1.4 trillion in LGBTQ+ purchasing power has been sitting on the table for years. Nobody's refreshed the study. Pride sponsorships are down, rainbow logos are disappearing, and CMOs who were all-in two years ago have gone quiet. The audience is still growing. The math still points straight to Gen Z. Gayle and Daryl get the real numbers from GLAAD CEO Sarah Kate Ellis and the inside operator's view from P&amp;G's Brent Miller &mdash; 30 years of doing this work inside the most mass-market company on earth &mdash; on why this is a growth strategy, not a gamble.

The Gay Dollar

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/8def1d71-7fbd-4d6b-a606-b4790158195a/transcript

Because All Marketing Is Not Created Equal, host Gayle Troberman (and a soon-to-be-announced C-suite co-host) will deliver a bold, unapologetically optimistic podcast about what’s most interesting and inspiring in marketing each week. The show will feature provocative perspectives from LGBTQ+ marketers and allies discussing the work that makes us proud. The one thing we won’t discuss is AI, because this is a show for humans who believe in the power of people, creativity, and open debate to make us all more interested—and interesting.

Because All Marketing Is Not Created Equal, host Gayle Troberman (and a soon-to-be-announced C-suite co-host) will deliver a bold, unapologetically optimistic podcast about what&rsquo;s most interesting and inspiring in marketing each week. The show will feature provocative perspectives from LGBTQ+ marketers and allies discussing the work that makes us proud. The one thing we won&rsquo;t discuss is AI, because this is a show for humans who believe in the power of people, creativity, and open debate to make us all more interested&mdash;and interesting.

gay-i ... Coming Soon!

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f44f0ffc-d1b1-4778-bd13-b3e3012ef91f/transcript

The Gay Phenomenon

In 1 playlist(s)

gay-i

Social links

Follow podcast

Recent clips