In a year of exploding influencer budgets, gay creators should be having the best year of their lives. They're not. The Pride briefs never came, and brands quietly swapped creators for safer celebrities. Gayle and Daryl went looking for a boom and found the opposite. They spoke with OG influencer Owin Pierson on the influencer experience, Smirnoff's José Vélez on making Troye Sivan his Chief Vibes Officer, and The Trevor Project's Kevin Wong on the under 1% of philanthropic giving that reaches LGBTQ+ causes.

In a year of exploding influencer budgets, gay creators should be having the best year of their lives. They're not. The Pride briefs never came, and brands quietly swapped creators for safer celebrities. Gayle and Daryl went looking for a boom and found the opposite. They spoke with OG influencer Owin Pierson on the influencer experience, Smirnoff's Jos&eacute; V&eacute;lez on making Troye Sivan his Chief Vibes Officer, and The Trevor Project's Kevin Wong on the under 1% of philanthropic giving that reaches LGBTQ+ causes.

It’s time for gay-i… because all marketing is NOT created equal!


Co-hosted by Gayle Troberman, co-founder of Bubbler and former CMO of iHeartMedia and Chief Creative Officer of Microsoft, and Daryl Lee, Global Chairman of McCann, gay-i casts a proudly gay eye on what is really moving the worlds of media, marketing, business and culture.


With C-suite firepower, queer curiosity and a healthy intolerance for boring conversations, each episode brings together LGBTQ+ leaders, allies, marketers, creators and cultural voices to unpack the campaigns, fandoms, entertainment, ideas and conversations reshaping culture and where brands must be paying attention. 

 

Want to discover more Bubbler Media podcasts? Explore all our shows on YouTube: https://www.youtube.com/@Bubbler_Media

It&rsquo;s time for gay-i&hellip; because all marketing is NOT created equal!
 Co-hosted by Gayle Troberman, co-founder of Bubbler and former CMO of iHeartMedia and Chief Creative Officer of Microsoft, and Daryl Lee, Global Chairman of McCann, gay-i casts a proudly gay eye on what is really moving the worlds of media, marketing, business and culture.
 With C-suite firepower, queer curiosity and a healthy intolerance for boring conversations, each episode brings together LGBTQ+ leaders, allies, marketers, creators and cultural voices to unpack the campaigns, fandoms, entertainment, ideas and conversations reshaping culture and where brands must be paying attention.&nbsp;
&nbsp;
Want to discover more Bubbler Media podcasts? Explore all our shows on YouTube:&nbsp;<a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.youtube.com%2F%40Bubbler_Media&amp;data=05%7C02%7CRyanMartz%40iheartmedia.com%7C54adbbc6b27645e1fd5708def9931f52%7C122a527e5b714eba878d9810b495b9e3%7C0%7C0%7C639222607462913395%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=JwBkPe22cgXxmcEEp%2Fp1j1I3VqYInM%2BA6atPnvxc5dY%3D&amp;reserved=0" data-rich-text-autolink="">https://www.youtube.com/@Bubbler_Media</a>

gay-i

The Gay Influence

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a65652fb-28a9-4a61-a90c-b4a40036496d/transcript