$1.4 trillion in LGBTQ+ purchasing power has been sitting on the table for years. Nobody's refreshed the study. Pride sponsorships are down, rainbow logos are disappearing, and CMOs who were all-in two years ago have gone quiet. The audience is still growing. The math still points straight to Gen Z. Gayle and Daryl get the real numbers from GLAAD CEO Sarah Kate Ellis and the inside operator's view from P&G's Brent Miller — 30 years of doing this work inside the most mass-market company on earth — on why this is a growth strategy, not a gamble.

$1.4 trillion in LGBTQ+ purchasing power has been sitting on the table for years. Nobody's refreshed the study. Pride sponsorships are down, rainbow logos are disappearing, and CMOs who were all-in two years ago have gone quiet. The audience is still growing. The math still points straight to Gen Z. Gayle and Daryl get the real numbers from GLAAD CEO Sarah Kate Ellis and the inside operator's view from P&amp;G's Brent Miller &mdash; 30 years of doing this work inside the most mass-market company on earth &mdash; on why this is a growth strategy, not a gamble.

It’s time for gay-i… because all marketing is NOT created equal!


Co-hosted by Gayle Troberman, co-founder of Bubbler and former CMO of iHeartMedia and Chief Creative Officer of Microsoft, and Daryl Lee, Global Chairman of McCann, gay-i casts a proudly gay eye on what is really moving the worlds of media, marketing, business and culture.


With C-suite firepower, queer curiosity and a healthy intolerance for boring conversations, each episode brings together LGBTQ+ leaders, allies, marketers, creators and cultural voices to unpack the campaigns, fandoms, entertainment, ideas and conversations reshaping culture and where brands must be paying attention. 

It&rsquo;s time for gay-i&hellip; because all marketing is NOT created equal!
 Co-hosted by Gayle Troberman, co-founder of Bubbler and former CMO of iHeartMedia and Chief Creative Officer of Microsoft, and Daryl Lee, Global Chairman of McCann, gay-i casts a proudly gay eye on what is really moving the worlds of media, marketing, business and culture.
 With C-suite firepower, queer curiosity and a healthy intolerance for boring conversations, each episode brings together LGBTQ+ leaders, allies, marketers, creators and cultural voices to unpack the campaigns, fandoms, entertainment, ideas and conversations reshaping culture and where brands must be paying attention.&nbsp;

gay-i

The Gay Dollar

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/8def1d71-7fbd-4d6b-a606-b4790158195a/transcript