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Partnership to Flourish - The Luxury Consumer Experience

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In our new podcast episode, Graham Stanford, Director of B2B Partnerships at The Bicester Collection, discusses the value behind partnerships in elevating the customer experience to the next level and how businesses can ensure long-term success by picking the right partners.

Hosted by Victoria Perea-Usher, Vice President, Marketing Communications at JCB International (Europe) Ltd., the podcast shares insightful details about the success story of The Bicester Collection featuring luxury shopping villages, and how the brand continues to stay ahead of the curve by introducing new and innovative methods such as virtual shopping. The discussion also offers a deep dive into some of the emerging trends in the market, such as unified commerce and omnichannel customer experiences, and the role of partnerships to create special moments for the customers looking to get more out of their shopping experience.

Lastly, you can learn more about our commitment and successful collaboration with The Bicester Collection as Graham shares his own experience working with JCB over the years.

You can find key discussion points at these times in the podcast:

1:17      Welcoming our quest and understanding the brand’s ethos

8:10      Exploring new avenues for enhancing the customer experience

14:07    The role of collaboration in supporting growth and recovery post pandemic

19:10    Latest trends in the market and what they mean for your brand

20:23    Working together: The value of partnerships in achieving long-term success

26:34    Cultural tendencies and creating bespoke marketing campaigns

You can find out more about our successful partnership with The Bicester Collection in our latest case study here.

Please send any comments on this episode, or ideas for future episodes or collaboration suggestions to -

JCB is a major global payments brand and a leading credit card issuer and acquirer in Japan. JCB launched its card business in Japan in 1961 and began expanding worldwide in 1981. Its acceptance network includes about 41 million merchants around the world. JCB issues cards across various countries and regions internationally with more than 150 million cardmembers. As part of its international growth strategy, JCB has formed alliances with hundreds of leading banks and financial institutions globally to increase its merchant coverage and cardmember base. As a comprehensive payment solution provider, JCB commits to providing responsive and high-quality service and products to all customers worldwide. For more information, please visit:


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