Gary opens with the powerful Santa Ana winds moving through Southern California, why fire risk may be lower than expected, and what radiation fog is, and why it matters.

He then breaks down the accelerating media shift toward YouTube, explaining how younger audiences are consuming content, why even Netflix is now airing iHeartMedia podcasts, and how every platform is chasing the same viewers.

The hour continues with a look at Governor Gavin Newsom’s growing national profile, improving favorability numbers, and why California’s image, and “California Derangement Syndrome” — remains a major hurdle outside the state.

Gary wraps with the rise and decline of Sweetgreen, once a cultural status symbol now struggling as consumer tastes change.

Gary opens with the powerful Santa Ana winds moving through Southern California, why fire risk may be lower than expected, and what radiation fog is, and why it matters.
He then breaks down the accelerating media shift toward YouTube, explaining how younger audiences are consuming content, why even Netflix is now airing iHeartMedia podcasts, and how every platform is chasing the same viewers.
The hour continues with a look at Governor Gavin Newsom&rsquo;s growing national profile, improving favorability numbers, and why California&rsquo;s image, and &ldquo;California Derangement Syndrome&rdquo; &mdash; remains a major hurdle outside the state.
Gary wraps with the rise and decline of Sweetgreen, once a cultural status symbol now struggling as consumer tastes change.

Gary Hoffmann and Shannon Farren. Covering what you need to know (and even some stuff you didn't) weekdays 9am-1pm

Gary and Shannon

The YouTube Takeover

https://api.omny.fm/orgs/98a2599f-cd9b-4f2a-9be4-b22c00e585f2/clips/ea1c5f2c-057b-460f-ae56-b3cd013b6b03/transcript

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